subject: The Best Way To Create Fantastic Video Products And Solutions [print this page] In the last 12 months we have seen an surge in the online video market. Try these pointers if you would like create great video products available for sale on the web:
You can be more fortunate if you show ways to solve a problem. Forget about trying to win over people. Forget about trying to look good. Be natural, be genuine, and show people the method that you solved a challenge within your life. Then give your viewers tips for applying these lessons and methods to their lives.
Concentrate on action. Always consider action-about what you would like your audience to do. Then build your video around that action. As the Roman statesman Cato said, "Find the message first and the words will follow." Failure is the result of an absence of focus. To be effective - for people to remember your message-focus on a single power point and present it as truthfully and as entertainingly as you can, instead of presenting a series of topics within a video product.
The power of structure
Keep this basic structure in your mind as you make your video product:
* Start with a strong, attention-grabbing lead. Clearly state your theme within the first minute.
* Use action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum.
* Use smooth transitions to link one segment to another.
* Give viewers a few suggestions to help them apply what they have learned to their lives.
* Connect to your target audience. Wrap everything in human terms-make it something your next-door neighbor can connect with.
* Be genuine. Use short words and sentences. If you are stuck and you have no idea what to say next, explain it the way you would to your best friend or spouse.
* Finish with a satisfying conclusion that reemphasizes your theme.
When you have an idea for your video, you'll know it's the correct one if you can answer "yes" to each of the following questions:
* Can the industry I'm targeting fully grasp my video? Can I express the idea better in half the time? Antoine de Saint-Exupery said, "Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away."
* Does this need to be done? Am I the right person to make it happen? Can I view the world from the mindset of my target audience? Can I think their thoughts?
* Am I prepared to say what I think holds true, regardless of what?
* Does the concept hold together from start to finish? Will it move smoothly? Does the video make sense as a whole rather than just as the sum of its parts?
At this point it is time to produce a great video product. As you develop your video, save and keep this checklist handy all of the time. It will let you know what elements in your video product need more work, and it will let you know when your video is ready to be distributed on the Internet.
