subject: Online Marketing - Six Most Powerful Tactics [print this page] Nowadays companies pay more attention to online marketing. It is important to understand online marketing, because people invest a lot of time sitting by computers. Investments in marketing and advertisement can help to improve sales. Below you'll find few online marketing strategies.
Search Engine Optimization
A very effective technique for online marketing, search engine optimization when done properly will bring in a lot of free traffic and will improve sales. If your site is properly optimized for your keywords and you use off site elements in combination with this you'll be able to get your site ranked well in the search engines. Each time a potential client searches for your keyword they will find you if you are among the first results.
Forum Marketing
This is yet another good marketing technique. Most of forums let you put website link in the signature. So take advantage of this opportunity. It's a good technique to gain more traffic and get more links.
Link Exchange
This means that you create some form of relationship with another website. How does it work? You make an agreement with another website owner that you'll place his link in your website. Additionally he has to do the same thing with your link. But it is recommended swapping with websites that are relevant to your website.
Email Marketing
It is yet another powerful marketing element. You can send emails to your customers with your new products reviews and other news. There's one important thing. You must get their agreement that you could send them this type of information, or else it can be regarded as spam. People detest spam so stay away from it.
Social Networking Sites
Each day millions of people log into their social networking accounts. You can use social networking to discover new business or share your information with the world. Facebook, MySpace and Twitter are just a few of the more valuable ones which you can use. Spend some time to come up with some type of giveaway so that you can get a lot more people added to your circle.
Article Writing
I think this is the most favored technique and maybe one of the oldest. This is an effective strategy but it requires a little bit work and know-how. The scheme of it is very easy. You write articles that are related with your products or services and then submit to article directories. Directories allow you to to place one sometimes 2 backlinks in a resource box. Produce unique, meaningful articles and avoid duplication.
