subject: Internet Marketing: Provide Benefits In The Headline Of Your Sales Letter [print this page] If you want to be successful, then FOLLOW a successful leader!
How often do you buy a product after reading just only the headline in a sales letter?
Does this headline tell you everything youd want to know about the product? Or is it all about the benefits of the product that it promises?
You tell yourself that you want to buy it because you want to enjoy or experience the end-results that it could bring by using the product.
This blueprint is so simple, that it will work for anyone even if they do not have any marketing or business experience
This blueprint only set you back for only $37 and not $67
Notice the former headline doesnt sounds like an ads and its just sharing interesting information with you. If you have an opt-in to know more about this business then this highly targeted message is really meant for you. When you read the headline, a feeling of euphoria overcome you. You know that you just have to get this product in order to get the benefit as promised in the headline.
The latter headline would be an added bonus after your prospect has made the buying decision but not earlier. Putting your price upfront would not be effective if your customer have not even known what your products can do for them.
Not everyone wants to read an ad in a website unless of course it is a catalogue-style site selling various products. Remember, people who goes to the internet in search for information first about a product before they decide whether to buy it or not.
If you are buying a product would you like to learn more about it first? Even for catalogue-list site, you still can tell more of the products benefits. It would enhance the perceived value of the product by not just giving the products descriptions and features.
People do not like to be sold, even in the cyber world. People avoid sales and marketing pitch which looks and feels like an ads in our offline world.
So if you cant do a blatant sales pitch, so how do your selling then?
This Blueprint is Your Key to Endless Leads, Cash Flow and Branding!
The answer lies in your cleverly crafted headline. Benefits is what your prospect is looking for? Do you find any sales pitch here?
No, instead you are providing irresistible information and an irresistible offer that has already subconsciously made your prospects slip into a buying mood.
by: alfredloo
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