subject: Disclosing Online Identity And Its Effect In Reputation Management [print this page] Following Google's re-entry to the Social Networking scene through its Google platform, the Internet Giant started to take down pseudonyms, business/brand names and aliases from its roster, claiming it wants the working platform strictly serving real people, and that the others would soon be included through Google Business Profiles.
In a separate situation, Facebook's Randi Zuckerberg also said identical sentiments, saying there is certainly no spot for anonymity in cyberspace. Now, coming from two of the largest players within the network, this can seem logical and essential.
Perhaps, Google just wants their roster clear of "fictitious characters," possibly because their platform is still on a test-run phase and they also only want to keep the numbers real for a more accurate analysis.
This idea, however, still doesn't sit well with a lot of individuals simply because it hits on the subject of online anonymity - a choice many individuals find important in order to safeguard their very own interests. In reality, CEO of Reputation Management Authority (RMA) James Schramko sees this as something that could become problematic.
As the CEO of a public relations company focused on reputation management services and public relations /online PR, Schramko worked with lots of people and businesses whose online identity were grossly altered and maligned that he knows why several people decide to be anonymous on all their online transactions.
Schramko thinks a topic as controversial as online identity should get more careful attention, and that it's most certainly not an item that needs to be pressed on individuals - just like we simply cannot force individuals to come out or show their faces to the public if they don't wish to.
There have been plenty of benefits of imposing real information online like criminals are actually captured, individuals and families who haven't seen one another for years were able to communicate and of course it is a perfect way for information distribution.
However, it also has security risks specifically for companies. Everyone has the liberty to express one's self but many companies were misrepresented and lost many clients. As Mr. Schramko said "the choice to reveal one's identity should be a personal one and not a decision forced upon us" For now, if your organization is struggling in the middle of bad reputation, you may have to seek reputation management service to help you clean up the mess. They are experts in the field and they can definitely help you uplift the good reputation you once had.
