subject: Of Mail House And Brochures [print this page] Brochures can either make or break your direct mail marketing campaign, depending on a number of things, such as your chosen mail house. You see, this company usually oversees everything from the creation of your brochures down to their delivery to your recipients. One wrong decision on their side, and your brochures will be a complete mess and failure.
Theres no guarantee that brochures can drive the right amount of sales and customers for your business eitheras nothing guarantees a perfect direct mail strategybut along with a good mail house and your collaboration, you can increase their success rate.
Here are our recommendations:
Find a mail house that has deep experience with brochures.
You may find a mail house that has been around for quite some time, yet it doesnt really have a lot of experience with brochures. It doesnt mean they are not great. It only means theyre better with other marketing materials.
One of the first questions you should ask is this: how many brochures have you created for the past years? You can follow it up with, who are your clients who ordered brochures from you? Reliable and confident companies dont really mind giving you references.
Generate your own ideas first.
You can always count on a mail house to do everything for you, and theres nothing wrong with that. However, a lot of businesspeople end up relying on their services they no longer know how to control and measure their brochure marketing campaign. Unless you can create your own ideas and allow your mail house to simply offer suggestions or follow your directions, you may wake up only to realize all your direct marketing efforts have already failed.
Remember: its the message that counts.
When youre creating a brochure, its so easy for you to get lost in the design, the photos used, the fonts applied, to name a few. However, all these are completely useless if you cant deliver your message right. Like in any kind of mail house marketing material, you dont have the luxury of space to tell everything you want. Make the most of your brochure by having a clearly defined objective.
As you can see, choosing the right mail house matters. Fortunately, you can find a good ally with us. Our team is composed of prolific writers and designers who have keen eye for details, which is highly needed in creating brochures. They have the passion and deep understanding about customer acquisitions and retention, helping you not only obtain profits but also create a dependable customer list.
by: Christine de Guzman
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