subject: Create Your Own Brand With Social Media [print this page] The social media is a very powerful tool to promote your brand. The main advantage of this type of promotion is the relative low cost that is incurred. Below are some of the tips that could guide you to a safe and profitable means of online branding. Branding inevitably starts with your website. Make your website in a simple but efficient manner so as to exude professionalism. Then, there is the blogging part. Blogs are highly useful in expanding the popularity of your product and company. Make sure that your blog resembles your primary website. This would authenticate the identity of the blog. Blogging is one of the most important weapons in your arsenal as it allows meaningful communication with the customers or potential customers.
Next, make sure that the social profiles that you personally have promotes your brand in some way or the other. One way you could accomplish this is- by putting the logo of your company as profile pictures in the networking sites. Make sure that your logo is not stretched or cropped oddly. Some networking sites crop the pictures if they are bigger than the available size. Disfigured logo could raise questions not only at your brands authenticity but also at the professionalism of your company. Another important thing is to make links. These links should be connected to other popular sites like Google, Facebook, Twitter, etc. Make sure that your brands links are placed in easily noticeable parts of these sites. Link your social profiles to your official site as it would help people realize that the social profile is related to your brand. Try to make link building an ongoing initiative. This would help your company brand to lead in case of searches.
Then again lays the challenge of uploading your content strategically. The social networks must be used with care so as to proliferate content related to your industry specific keywords. Make sure that the content you upload contains essentially the name of the product and other such basic information about the product.
Keep in touch with your customers to give them the feeling of your involvement. Participate in conversations with your customers through your blogs and social profiles. Reply to the comments that you receive. Make sure to be pleasantly cordial even if the comments are baseless and provoking as your comments would attract other would be customers. Do try to learn from constructive criticism posted and respond accordingly Social media could take your business to the next level in seconds. But do remember media is a double edged sword. So use it wisely to promote your brand value.
