subject: How Can Joint Ventures Help In Enhancing Mobile Phone Business? [print this page] A few days before, news about Samsung and Microsoft licensing agreement to promote Window
Phone7 together was disclosed. It is a positive sign towards the development of WP7 phone across
globe.
Being part of global village, every action that is taken in any part of the world effect us directly or
indirectly, so no matter you own a mobile phone because of your family pressure or due to your
personal liking, mobile phone do defines communication in this modern era. So a person needs to be up
to date to the current changing trends in this Mobile World.
The joint venture like in any other business can lead to greater domain expansion, expertise
improvement and technological advancement in Mobile Phone arena. So alliances and collaterals better
defines the upcoming trends of future, this can be better visible by the historical joint-venture of Sony
Corporation and Swedish Telecomm Company Ericsson defining technology to better level. Although
Sony Ericsson never reached the level of Nokia, but its camera and music player has made a great
position in the market.
Although the competition is healthy but have witness a lot of law-suits like that of Apple declaring war
against Samsung, or Apple accusing HTC for patent issues. This has lead to making sure that companies
carefully select ideas and try not to imitate, as royalty amounts are generally in billions of dollars,
causing great losses.
It is because of the expertise exchange that todays customers get state of the art features at affordable
price. The features of the past have now become obsolete and new mobile features with technology
compatibility are available at economic prices.
The competition in mobile market is not only of among competitors of the local market, rather
now mobile manufacturers have to compete globally. This has made customer better off as healthy
competition has increased purchasing power of average mobile user. This can be best evident by
the fact that the feature that was available for Rs 13000 in Sony Ericsson three years before are now
available at Rs 8000 in Nokia mobile. Hence with technological advancement communication has
reached a new level.
In order to compete well, mobile companies are initiating mergers, acquisitions and joint ventures. And
the combination phones are soon to come in market, like iPhone 4S with BlackBerry Messenger Service
(rumored), Nokia and Microsoft announcement of the latest Operating System Productivity Apps and
much more.
That is the reason that a few months before it was Android Phones that were buzzed about and now its
Window Phone 7 that is grabbing attention. Whereas, the expectations are that a combination phone
with the best features of all the mobile phones will soon come in the market.
Enjoy this era of a radical re-shaping of communication, because of Joint Venture and much more.
