subject: Email Marketing - How to Convert a Visitor to a Customer [print this page] Do you run a website and have an email list? Are you successful in getting your visitors to become customers? It can be a tricky process to convert an email list subscriber to a paying customer. When it comes to email marketing, how to convert a visitor to a customer is all about how you build a relationship with them. When a visitor signs up to your list, each of them will begin a process with four phases.
Let's look at the four phases of email marketing, how to get a visitor from phase 1 to phase 4.
Phase 1: Stranger with Potential
When a person initially signs up for your list, this is your introduction. They're a stranger with the potential to become more. At this point, you're just exchanging information. This person doesn't necessarily trust you, or believe anything you say. They've only agreed let you contact them again.
Phase 2: Tentative Acquaintance
This is an essential phase of the email marketing process. This where you need to show the stranger that you are interesting and trustworthy. If you fail in this stage, the relationship will fail. Show them your personality and your giving nature. Nobody wants to be friends with people that just want to use them, so be exciting, open, and trustworthy and a long-term relationship will begin to blossom.
Phase 3: New Buddy (Customer)
By this time, you've shared some personal information with your new acquaintance, and shown them you're trustworthy and worth listening to. The relationship is building. The connection is there. You can now recommend a product to this person. They trust that they know what you're talking about and are willing to give you the benefit of the doubt. You also want to enhance the recommendation by supporting their purchase. Offer a money-back guarantee. Offer them email support. Show them you'll be there for them through the purchase and beyond.
Phase 4: Best Buddy (Repeat Customer)
This is the golden phase and if you get here, then you've achieved your PhD in email marketing - how to convert a visitor to a customer. In this phase your visitor has become your best customer. They are now completely comfortable with you and your recommendations. If you recommend something, they'll be the first to buy it. You've established a high level of trust with them, and they've been completely satisfied with your previous recommendations. They know that you won't steer them in the wrong direction. Congratulations!! You have a customer for life.
When you're planning your strategy for email marketing, how to convert your visitors to customers relies completely on building relationships. Build a solid, long-term relationship based on trust and that will leave only one remaining concern with email marketing: how to spend all your new income!
Email Marketing - How to Convert a Visitor to a Customer
