subject: Regionalise You need to work with the needs of the locality. You [print this page] Regionalise You need to work with the needs of the locality. You can't take one brand everywhere.The radio cab service has the brand and the customers. So gibsonguitarmall why is it still running up losses?When it began service in 2006, very few people gave Meru radio cab service a chance."So I got John Buchanan, and the best sports coaches. Mukeshbhai did the same. Vijay [Mallya] did it too.