subject: As a start up, it is likely that you cannot keep a large amount [print this page] As a start up, it is likely that you cannot keep a large amount of money aside for this exercise, but do not skimp either.Advertising too came much later.While one does not ask the Tatas and Birlas why they want to be in any business -- they are big enough to want a piece of every action -- at least one, the Mahindra Group, which also runs a finance company and was expected to apply, did not do so, citing doubtful viability given igotanning the tough rules.
