subject: An ATM transaction costs Rs 15-20. Of our six lakh villages, onl [print this page] An ATM transaction costs Rs 15-20. Of our six lakh villages, only 5 percent are covered by commercial bank branches; http://spiffyd.com 46 percent of the population is still unbanked. At the same time, almost everyone has mobile phones.According to internal estimates at Meru, in Mumbai even 500 cabs lying idle will put the company in the red. Never mind if the remaining 1,500 are earning well. The challenge is to think outside the airports.
