subject: But things didn't start out this way. When Dedhia and co-founder [print this page] But things didn't start out this way. When Dedhia and co-founder Ishan Mehta set up their company in 2010, they had analysed http://spiffyd.com 18 different business plans.What did you learn back then?I joined the group as a trainee on a salary of Rs 5,000 per month in 1995.There is one human factor that most people forget to plan. I felt very proud when I found that the team had also planned frequent meals, tea and snacks not only for employees but also for the movers.