subject: brinformatica.org Don't lose sight of the bottom line: Yes, a social media presenc [print this page] Don't lose sight of the bottom line: Yes, a social media presence can be important, Guillebeau points out, but an entrepreneur must never lose sight of his true goal - not popularity, not likes, not buzz, not chatter, but profit. "You have brinformatica.org to make sure your recurring activities are as directly tied