subject: How to Keep Your Old Clients and Get New Ones with an Answering Service [print this page] Most Chicago businesses have heard of phone answering services. However, there is a large number of those businesses that have, as of yet, actually considered using one. Most of this is due to unfamiliarity. But when you look at the facts, a Chicago answering service makes the most sense when it comes to customer satisfaction and business expansion. At first this may not be overly obvious. After all, when it comes to expanding a business, it all depends on the right type of advertising and competitive pricing right?
Well, of course, there's more to it than that and some of the determining factors may not be all that obvious. If a business places an ad in the paper and, as a result, there is a response to that ad, the effectiveness of the ad can be measured accordingly. But how do you measure the effect of a potential new customer hanging up on an answering machine and moving on to a competitor? There is no way to measure a lost dollar amount and lost revenue from lost referrals. This is where a Chicago answering service comes in.
Imagine a situation where a potential customer calls at an hour when your business is closed for the day. Instead of hanging up on a machine, that person has a pleasant conversation with a Chicago answering service agent who has a script designed to offer services and answer questions. The potential client likes what they hear and gives information that allows you to get back in touch with them in order to make the sale. This represents a measurable benefit from the answering service. Now imagine a long-time customer who is unhappy with some aspect of your company. When they call, they explain their problem with an answering service agent. Instead of just giving up on your company, they now feel that the problem will actually be forwarded to the appropriate person (which it will be). A long-time valued customer has been saved. Unlike an inexplicably disappearing customer, this is a measurable result that can be associated with an answering service.
Another major issue to consider, that is not actually measurable, is the value of your company's image. This can relate to its perceived size compared to other Chicago companies. Many people only want to do business with a large company since smaller companies may not have the necessary resources to handle their concerns. If you're looking for a larger company, are you looking for one with 24/7 live answering or one that uses an answering machine? Think about it.
How to Keep Your Old Clients and Get New Ones with an Answering Service
