subject: Diet and Weight Loss Niches Are Not Impossible To Market [print this page] It is no surprise that many people are looking to lose weight and get healthy. For these reasons, there is a huge demand for diet and weight loss information on the Internet, but with the high demand also comes a high supply. There are millions of websites that deal with some topic that relates to diet and weight loss and many of these websites have been around for years. Due to the competition in these two niches, some Internet marketers will not even go near them and if they do, they find that the competition is too tough and they quickly get out of the diet and weight loss niches. Diet and weight loss niches are not impossible to market however if the right methods are used.
The biggest issue when trying to market the diet and weight loss niches online is that many people will use broad based keywords and key phrases in their marketing campaigns. Rather than using a drilled down niche in the diet or weight loss field, keywords and phrases such as weight loss, diet and dieting are used. The problem with using these broad based terms is that every other person in these niches are trying to use them as well, which creates competition that is nearly impossible to overcome.
Instead of using broad based keywords and phrases, it is helpful to use long tail key phrases that are micro niches of the larger niche. Some may argue that long tail key phrases do not get searched for as often as broad based phrases, which therefore turns into less traffic. However, if you have to beat out millions of website in order to just be visible, that doesn't equal traffic either.
For example, say you are marketing an E-book that relates to dieting and dieting at home. If you just use the word dieting in your marketing campaigns, then you are competing with everyone else who is using that phrase. If you use diet plans that you can use at home, however, then you are reaching a more targeted audience that are looking for what you have to offer, which could therefore also increase your conversion rates. It is much easier to get on the first page of the search engines using long tail key phrases than it is using short terms that are broad based.
Diet and Weight Loss Niches Are Not Impossible To Market
