subject: Avoiding the Most Frequently Made Mistakes with Twitter Marketing [print this page] Are you looking to cash in on the Twitter craze? It's a good idea, however, to learn about some important mistakes people often make before you get started.
Having a real picture of yourself in your profile is an important gesture, and many marketers make the mistake of not realizing this. Having a picture of yourself on your profile tells the world that you aren't afraid to show yourself to people. Your picture is also an important way for people to identify you so your face becomes familiar to them. There's no reason not to do it, as it can only benefit you. One thing you should not do is post promotional pictures for your product or company, as this is not the kind of image you want on Twitter. Twitter users are tired of all the spam, so you should go out of your way to be up front and ethical. If you present yourself in an honest way, half of your battle is won. This issue is central to the reception you get from Twitter users, so don't downplay it. It's also a Twitter marketing mistake to not take advantage of your followers' own contacts by asking them to re-tweet your material. It isn't much to ask of your followers to re-tweet your messages, especially if they contain helpful or interesting content. Shyness does not work in marketing, and you'll get further by being assertive. Writing this one sentence in your tweet can bring you many more followers very quickly. The objective on Twitter is to get as much attention as possible, and your own followers can make this easier for you. You have nothing to lose by asking. Most people like being asked to help, and your followers will have a higher opinion of you because you approached them in an honest way about it.
You may want to have a large list of followers, but if you're just starting out, your first task is to post some quality tweets. You won't be able to find a lot of interest from other people as far as following is concerned when you have irrelevant tweets posted on your profile. A marketer who is targeting the fishing niche, for example, should be posting tweets that give away tips on fishing. You'll realize that taking this one small step will boost your followers' number to a great extent. It's only natural that people who are interested in your niche will want to follow you if, when they see your page, they see you have lots of helpful tweets posted there. You should strive to build credibility in your niche, so that your tweets (and products) are valued above those of your competitors. So you really have to pay attention when you use Twitter marketing, or you can end up slipping up and making the kind of mistakes we've covered here. You will find, however, that once you learn the ropes, Twitter can be a powerful way to market your business.
Avoiding the Most Frequently Made Mistakes with Twitter Marketing
