subject: Amadeus Consulting Discusses the Effect of Creative Design on Search Engine Optimization [print this page] Remember "Let's Make a Deal's" door # 1, 2 and 3? Well fortunately (or unfortunately) the prizes that we are going to be talking about in this blog aren't the boat or the TV, but are the customers that you may "win".
Let's think about doors in a difference sense, think of them as the many points of entry that a customer can see and/or reach you. Google Ads, website(s), business cards, phone call, physical office door, advertisements, and many others. These different doors' or points of entry have a different set of best practices. They each can attract customers in different ways.
This blog will focus on Internet doors. Can you describe your Internet doors and do you have more than one of them? If not, keep reading and we will walk through the ways that you can not only get customers in your door, but also keep them there as clients for life.
Will they find a door?
It's a search world, and users are more likely to search for your company on Google even if they have your URL from an email, business card, ad etc. Therefore, the customer experience often starts in the search box. This may seem to step a bit outside the realm of creative services,' but definitely not outside of user experience. Although we recognize how interrelated both the creative services and search visibility service lines are.
Regardless if you are a service company (like ours) or a product company you may already understand the importance of thinking of search engines and search engine marketing as way for a potential customer to find your door(s). How easy is it to find your door? Are you customizing / differentiating which door will you show them based on their searches? Are they finding your door but are not enticed to open it? What does your competitors' doors look like?
There are clever design principles to consider in search engine optimization.
Throughout this article I will be sharing some inside advice from our Amadeus Consulting search visibility team to consider when driving traffic to your site and adding the creative principles to those ideas.
How easy is it to find your door?
Be sure to "own" your company name without having to pay for it (AdWords). When you type your company name (try it now) you should have links to your home page and subpages, the Google listing populated, your Facebook site and news about your company with links from many different websites. This creates a visual impact that all links lead to you.
Are you customizing / differentiating your doors?
Think about displaying different doors into your website based on the key words the user entered. Relevancy in search is KEY. Provide relevant information in the page summary sectionfor your website, focusing on solving the problem they are searching for. (i.e. Need database development help' We solve database development needs').
From a creative/visual perspective, be concise as you have limited text and people feel daunted by text-heavy descriptions. Talk about your unique differentiators and use feeling words, so the potential customer connects with who you are.
Are they finding your door but are not enticed to open it?
Choose a consistent browser title methodology that not only informs but looks nice on the browser tabs and search results, (i.e. Custom Software Development | Amadeus Consulting). Always use the display URL (your main website) that drives into a more specific page (i.e. www.amadeusconsulting.com that directs to their relevant search www.amadeusconsulting.com/mobile-application-development). I know it sound obvious but be really careful that there are no typo's in your text and ad text.
As a custom application development and search marketing company these, in addition to other practices, are what our search visibility team focuses on to make sure that our customers can find our doors'.
Even though this blog focused on Internet doors, use this time to think about the other doors we mentioned and visualize your customers seeing and opening those. Is it a positive experience?
Amadeus Consulting Discusses the Effect of Creative Design on Search Engine Optimization
