subject: Amway Distributors – Predictions For Success Are Bleak [print this page] Network marketing statistics state that only 3% of company distributors ever actually make any serious money. That equates to a 97% failure rate which is a pretty bleak prediction. Where does your business fall within these statistics?
Einstein defined insanity as doing the same thing over and over again and expecting different results. So, if you're in the 97th percentile, would you agree that it's time for a change?
The most important change you can make to your business is to define your target market. If you have been using the warm market strategy, you haven't been speaking to a targeted market. You see, the only thing you have in common with your warm market is your pre-existing relationship.
You have no idea if they have a need or desire for your Amway products and trying to leverage that relationship takes a lot of time and energy. Granted everyone you know could benefit from your products, but trying to create the desire for your products is very labor intensive, not very fun and could potentially lead to strained friendships.
Targeted marketing, on the other hand, is efficient, effective and much more enjoyable. It starts with you knowing who your ideal customer is. For example, most television commercials for sugar laden cereal and snacks are run during children's shows, not nighttime drama series. That's because children are their target market.
You can do the same with your Amway products, thereby positioning yourself where you can spend time with people who are truly interested in and have the desire for your products. Because Amway has such a broad range of products, you can create a profile for each product and create a successful marketing campaign for each one.
The idea is to identify your target market(s) and with the help of technology, have them reaching out to you. You become the hunted instead of the hunter. It's a tremendously effective strategy when used correctly and can transform your business into a lucrative money making machine in the top 3%.
Amway Distributors Predictions For Success Are Bleak
