subject: How To Attract More Ideal Clients [print this page] With a tough economy it's tempting to acceptANY client work that comes your way.Especially whenthere are bills to pay.
Unfortunately, I know from my own experience that this can be a trap. Taking on clients who are not a perfect match can end in stress and frustration as you bend over backwards to feed their needs.
In my early business days, when I realised that most of my time, energy and attention was spent on those who were not perfect to work for, I quietly let go of assignments anddecided to focus on attracting more of my ideal clients.
It can take courage to say 'no' to work and to 'let go', but what happens can be nothing short of miraculous.
By immediately creating the space for something better, life becomes simpler and business begins to flow. You regain that spring in your step, your confidence shines through and 'lo and behold'YOUbecome more attractive.
So if you want towork with more ideal clients then read on...
Start by reflecting on past or present clients whoare a joy to work with. Writeout all the qualities you value and add more. Do they show you appreciation, thank you for your valuable input, pay you on time, respect your working hours, refer you to others, are willing to take action?Doing this helps you become very clear on who you can best serve, and acts as a filterfor those who have different standards and expectations.
Find out everything you can aboutyourideal client - the problems they need solving, their hopes and dreams, what they expect from you and your services. Really get to know the issues they are facing,andthendesign your products and services as a perfect solution to their needs.
Craft all your communications to speak directly to them. By doing this you demonstrate your knowledge and understanding of them as individuals, and they in turn willidentify you as the best person to work with.
Focus on being visible and be seen. Do you knowwhat they read, where they like to network and what events they attend? Overtimewhen you increase your visibility and credibilityyou will become the'go to' personin your field - whether as a photographer for pet portraits, a business coach for yoga teachers, a nutritionist for 'mums-to-be' or a personal trainer for vegetarian body builders.
As you turn all your attention towards attracting more ideal clients, that's when synchronicity starts to happen.
