subject: The Important Basics of Search Engine Optimization [print this page] You can learn a lot about SEO over the internet these days. However, it's sometimes hard for people new to the game to get what SEO is all about without trying and failing first. If you have an interest in SEO, on the other hand, you should ensure that you must go from one step to the next and you must do everything correctly.
You can learn a lot but if you don't use the basics the correct way, you won't succeed. For those new to the game, here are a few SEO tricks you can use.
It's important that you have your site's main keyword or phrase in your tag. You'll have a hard time getting your site ranked if you don't do this, as the search engines place quite a bit of importance on your page's title. It always makes sense to include your main keyword in your title so that the search engines can use it with the description in their search results. A page without a targeted keyword in the title is not going to get the kind of attention you need from the search engines. The SEO of your website actually depends on quite a few factors.
The links that come in just can't come in from anywhere. If Google and the rest of the search engines find that your incoming links are coming from sites that aren't great, they won't know what to do with your site.
This will be a bad mark on your part and the more links you have that aren't good, the worse it will get. That's why it's important to always make sure you have links that come from sites that are good. To put it another way, your links should come from sites with a high page ranking. If you have one link from an authority site, that will be better than having 50 from a non-authority site. You may find yourself wanting to do this but it's best to be aware of the consequences.
Search engines will often index and rank a blog faster than other types of site. By adding a blog to a static HTML site, you can give yourself an advantage. Where possible, see if you can add it to your schedule to update your blog on a regular basis. Now by regular it could mean that you're posting every week, every day, etc. What's more important here is consistency. As long as you remain consistent about it, the search engines will consider your site to be trustworthy for providing new content for their own users. You'll also find you begin to develop a reputation for being an authority within your niche that can also increase your rankings. You may also find other bloggers will link to your posts if they're good quality. This can benefit everyone involved.
In conclusion, SEO is just like a puzzle that requires you to put all the pieces together in the right place. The most effective solution to this puzzle is to always learn and understand the different changes that take place. It will not take you a long time to see things clearly and you will soon become an expert at ranking sites for competitive keywords. Nothing is impossible if you put a little effort in.
The Important Basics of Search Engine Optimization
