subject: Onsite Seo - The Do's And Don'ts Of Onsite Optimization [print this page] While it is not possible to list all the good and bad things to consider while optimizing your site for search engines, I will list you the major strategies here. It is most important that you should avoid any sort of Ban from search engines which will have a permanent scar on your websites reputation with search engines. It is always right to take the straight path with white hat SEO strategies, rather than taking the shortcut to success which will eventually lead to a ban on your website.
Let us start with the good ones first. SEO is a combination of OnSite and OffSite optimization. The Onsite optimization is the SEO job done on the website itself like META Tags, content, keywords etc, while the OffSite optimization involves promoting your site in the World Wide Web like getting relevant backlinks, getting your site reviewed etc. In this article we will see the Do's and Don'ts of Onsite Optimization.
The Do's of Onsite Optimization
- Write unique Meta tags (Title, Desc, Keywords). If your site is a Dynamic site, request your programmers to dynamically generate the Meta Tags relevant to the page.
- Concentrate on long tailed keywords and have unique content with an average keyword density of 3-5% of content.
- Name your folders with your keywords, for e.g if you are selling supplements online, name your folders as "sports-supplements" rather than "products"
- Make sure your content is 100% unique and have the keywords in it.
- Name the images with your keywords
- The page names should have the keywords in it. If your site is dynamic then use url rewrite.
- Use CSS and avoid tables. Once the site is completed view the page source to check how readable it is. The page source is what the spiders crawl.
- Have a sitemap and 404 page with the links to all the pages on site.
- Try to avoid Flash and content inside Javascript. If it is important to have a flash site then have a html version as well.
The Don'ts
- Do Not, I repeat do not try to trick search engines through doorway pages.
- Do Not use copied content
- Do Not use excessive keywords
- Do Not use hidden text to fool search engines.
- Do Not have duplicate pages, In the event of having the same content on two pages, try to add new content on the second page in the form of tips and tricks.
- Do Not use the same META tags all over the site
Although there are much more things to consider in Onsite Optimization, The above Do's and Don'ts are the essential first steps in OnSite SEO. Good luck in your optimizing.
