subject: Ez Media Studio [print this page] The publishing sector is struggling with profits. Circulations for the big players are spiralling downward and publishers worldwide are desperately trying to rescue print-ad and subscription revenues as readers turn to the internet for news, articles and a more engaging media experience.
Publishers, especially the independents, have never been better positioned to tap into the new world of marketing, one that is richer than ever with businesses wanting to promote themselves above the babble.
Today's Independent Publisher has:
Credibility
Regular contact with 100s of businesses
The bridge between the online and print worlds
Access to unprecendented technology and support
So how do you turn newspaper or magazine websites into money makers? You move beyond an income dependent on paid content and ad sales alone and you use your position in the community to sell a suite of marketing solutions to businesses.
EzyMedia's business model is to support independent publishers upsell their advertisers to ongoing print ads, websites, online ads, promotional products/services and business directory listings.
Our very affordable systems and support services optimise business processes, allowing independepent publishers and beginners to compete head-on with the big end of town.
An online newspaper or magazine publisher can deliver a sophisticated, trustworthy message on a customer's product or service by engaging the reader, which in turn encourages a dialogue well advanced of the one-way channels of standalone print, radio or TV. Of course the combination of online and print only further strengthens the credibility of that message.
Whether you are a professional newspaper or magazine publisher, or just starting a newspaper or magazine, the good news is that EzyMedia can get you online within 24-hours, with powerful functionality that levels the playing field. You do not even need to be printing to benefit from the superior systems that underlie EzyMedia's publishing software. Send us your masthead, choose your newspaper or magazine template, colours, setup your sections, enable or disable functionality and launch! We will even help you setup Google adsense or Yahoo! advertising.
