subject: The Best Search Engine Marketing Strategies to Keep You Ahead Of the Competition [print this page] These days everyone is moving their marketing efforts online. As the online competition grows it is necessary to stay one step ahead if you want to have a successful online marketing campaign. To compete, you will need to implement the best search engine marketing techniques in an optimal way.
In order to stay ahead of the competition you need to do proper keyword research. This is necessary to find keywords that are popular but are not already well represented in the search engines. These keywords typically contain several words (called long tail keywords). Choosing high traffic, low competition keywords is one of the best search engine marketing strategies. You can use the free Google Adwords keyword tool to find popular keywords. To check the competition, search for the keyword in quotes and check the number of pages that target that specific keyword. The fewer the pages the better.
Once you have found good keywords you should incorporate them into the content of your website. This will help Google to associate the pages on your website with those keywords. The best search engine marketing gurus will tell you that keywords are important but content is even more important. Your content should contain useful informative information that your visitors will enjoy reading. The keywords should complement your content.
To beat the competition it is important that you have links from other websites to your website (called back links). The best search engine marketing strategy will include a method for getting lots of back links. Furthermore, these back links should contain your carefully chosen keywords in the anchor text. There are many ways to get back links including the following:
regularly comment in forums that allow you to put a link in your signature
provide answers on question and answer sites
write articles and submit them to article directories
commenting on blogs that allow you to link to your website
Getting back links is important but don't put too many at once or the search engines will think you are spamming and will count this against you.
The internet is constantly changing and so are the best search engine marketing techniques. In order to keep up you need to be part of a community that will keep you informed and up to date with the latest changes. You also need to have access to training that allows you to keep your skills and techniques up to date. If you are serious about your online efforts it is worth spending some money acquiring the proper training and tools that will keep you on top of the search engine marketing game and keep you ahead of your competition.
The Best Search Engine Marketing Strategies to Keep You Ahead Of the Competition
