subject: Hiring? How to Use Video to Find the Best Candidates [print this page] A recruitment video, which utilizes interesting and high-end visual media, is an extremely valuable tool in attracting people to join a company, group, or organization. It can be used to reach out for new employees, either right out of college or any age attending a job fair or event. Other audiences for recruitment could include those looking to join specific trade organizations, benevolent groups, or other associations. These videos are often used at large events, such as job fairs, and are also displayed at recruitment meetings and on companies' and organizations' websites.
There are many format possibilities for a recruitment video, which should be developed after the target audience and display venue have been determined. The nature of the recruitment and the demographics of the audience will have a large influence on the style of the video, but the general idea is to create interest and excitement with the audience about the company, group or organization. On-camera host(s)/ actors can add a level of enthusiasm to target a specific (especially younger) demographic. These on camera hosts can be filmed at various locations, or host from a studio location if it is determined that a graphics and B-Roll approach is better than showcasing "bricks and mortar." The standard video with a narrator, driven by B-Roll and graphics, can be effective as well, especially with first person testimonials for a persuasive touch. Length of final product is important as well often shorter is better. Again, the viewing venue and audience will effect this decision.
Metro produced a Recruitment Video for Philip Morris to be used at job fairs, recruiting students to look at Philip Morris for employment. This video's format showcased a series of actors portraying students who divulge their interests and concerns in a potential employer. This information was collected through a series of focus groups with actual students, which allowed us to present the exact detailed information that these students were interested in hearing. The final, high-quality product was and is extremely effective in bringing new hires to Philip Morris.
For another client of ours, AUSA, we completed a series of Recruitment/Membership Videos. These are sound bite based, and supplemented with B-Roll and graphics. We interviewed a series of folks who commented on what their AUSA membership means to them, which makes for a direct approach, as potential AUSA members can hear from existing members on the importance of joining. The format is simple and straightforward, but an effective and somewhat budget conscious approach.
These videos can be delivered as DVDs, streaming/web files, or Blu-Ray.
Hiring? How to Use Video to Find the Best Candidates
