subject: Creating a Presentation Video [print this page] Oftentimes in a corporate setting, there is a need to relay your corporate message in a fast-paced environment. This may be for a tradeshow, an employee meeting, a client meeting, or a plethora of other situations, but the goal is to quickly educate and inform someone in a manner they easily comprehend, and provide them knowledge on the organization or product being marketed. In any case, a video is the perfect medium to get your message across. The presentation video is a cost effective and dynamic approach to fulfilling this need, especially with a very quick turnaround and limited budget.
The video can be as creative or as simple as suits your company, possibly combining 2D graphics, animation, existing video, and stock photography. A tailored graphic styling for your company would appear throughout the program, opening, introduction of new segments, and in text treatments, lending a polished, high-end look without distracting from the information being given. Any materials available can be used to compose this video, including video footage, PowerPoint presentations, stills, graphics, and audio. It would be designed to move quickly and hit hard, based on the assumption that you may only have the viewers' attention for a few crucial moments.
Metro has produced many of these presentations for our clients in the past, and they have found them to be a highly effective short-term solution, usually opting for a longer, more detailed marketing piece when the time is right.
Upon completion of the video, the video can be encoded to DVD and digital files for your use, either in the office or on the go. The video can also easily be modified and updated as needed, with changes made before new events or anytime the information contained in the video changes.
