subject: Domestic Milk Powder Factory Infarction Over Yahuo Dealer Channel Change Storage Providers [print this page] Before last September as the mountain of milk powder is still worried about the factory who, to the end of September the situation has reversed, "as if overnight, the stock is absorbed." But then from that business inventories had piled into the present storage and terminal distributors in the channel community inventory shelves.
Number of dealers that result in excess inventory channels, mainly from manufacturers of over-Yahuo.
Foreign milk powder in the second and third tier cities continued to expand, but because Melamine Events yet to fill vacancies in the market share, domestic milk reached a node, both need capital, they have to face pressure to expand the performance requirements.
Stock Transfer 2009 year, China Dairy products Industry Association, Heilongjiang, Beijing, Inner Mongolia, 15 key enterprises in the inventory survey. Survey, the production accounts Dairy Half of the dairy industry, business inventories up to 25 million tons of milk powder stocks both industrial-size bag powder, also made the end product of milk.
"Melamine" incident hurt the confidence of consumers to buy domestically produced milk powder, milk powder caused a large number of dairy companies, Raw material Powder backlog.
According to Wang Ding Cotton Dairy recalls a senior expert, to August 2009, the dairy industry is estimated that a minimum stock of 30 tons, this is a headache for the Government, the country was immediately put the milk subsidies, but the formula remains sell fixed.
This late in the last nine months was reversed. International raw material prices have been rising milk, from 9 months before the end of 22 thousand yuan / ton rose to 3.4 months 10,11 yuan / ton. Formula based on international prices of raw materials continue to rise pre-sentence, turned to the domestic dairy processing enterprises purchase domestic raw milk. Dairy market, with rapid recovery of demand on the upper reaches of the rapid increase in milk and milk off-season deal with the domestic dairy milk processing enterprises in the looting and so on, the more than 300,000 tons of inventory to be digested quickly.
Starting from October 2009, the backlog of milk they appear in the channel distributor's warehouse occupied by a troubled dealers money problems. Green Garden Foods Wang Xueli
Liaocheng Proxy Milk powder more than a decade, he brands include Dumex, Wanda, Ashley, Nanshan, Ai Shiding so. He said the current stock has reached 150%, some of his colleagues inventory of 100% -200%. Consumer sector stocks by the fast critical point of view of 30%, the data far exceeded the tolerance of their efforts.
A milk dealer to Xi'an, in melamine incident, he operated milk stock is generally one to two months, but now at least 3 months; unsalable goods ratio increased from 2% - increased by 3% to 30% -40%.
Milk manufacturers to dealers say they reflect the channel inventory, but manufacturers continue to ship.
"The completion of one million yuan sales volume this month, next month, the task will increase to 120 million, up ratio is very ill." Dealer of the Shandong Province, said he operated a complete state-branded milk powder sales of 2 million yuan last year , but the factory set in 2010 gave him 800 million Sell Task. He was worried that if you do not continue to operate, the brand manufacturers will give those who have capital, but have not found the brand of people who own the resources accumulated over the years will be wasted.
Beijing Chamber of Commerce director, Beijing Deputy General Manager of the Bank's trading company YAO Wen-hua to the domestic milk dealer known as "storage business," he said this is "insane."
Grab share
Different now that reflect the number of milk dealers, mainly from the milk powder factory backlog, manufacturers expectations too high, Yahuo brand milk powder made into a common practice, even a milk industry " hidden rules. "
