subject: Build Marketing Headquarters In Sichuan Packaging And Liquor "going Out" [print this page] Sichuan, impending series of measures sought by the "province of food" to "Food province."
"Although the scale above the province last year Food Industry Enterprises, to achieve added value for the first time mark, industry competition, the food industry in Sichuan is now critical period of development. "Yesterday, in" 2010 the province will work the food industry ", the party secretary of Sichuan Provincial Food Industry Association, President Choi Siu-chuen, the Spirit Industry segment, this year will do a good job marketing headquarters building and liquor preliminary work, the collective packaging and liquor promotion "going out." Meanwhile, the association will proceed to develop Sichuan Specialty Foods Standards, the future is not any food can be labeled the "Sichuan specialties" logo.
Build marketing headquarters Official figures show that last year the province more than 1932 food scale industrial enterprises realized industrial added value topped 100 billion mark, reaching 108.04 billion yuan, up 30.09 percent, ranking the scale of the food industry over Sichuan, Jiangsu Province , ranked fourth in the country. Among them, Sichuan liquor production and wine industry in the country's total industrial output value reached 22.06%, respectively, and the proportion of 34.02%, the country's leading position has been consolidated.
However, last year, the province's food industry export delivery value of 3.508 billion yuan, accounting for only province's food industry the main business income of 1.15%, representing the province's total industrial export delivery value of 6.36%. Among them, the export delivery value of liquor 843 million yuan, down 8.58%, only the province's total industrial export delivery value of 1.53%, most of the products to the domestic Sell Main. Ended in November 2009, only five in Sichuan enterprises to enter the country liquor liquor top 20 enterprises.
Cui trillion total, said the food industry in some provinces, Sichuan has a challenge to the leading position, "more intense competition among liquor, was white-hot trend." With rice flower, Yang, Fen as the representatives of the Foreign Liquor Enterprise rapid development momentum.
For this reason, Choi Siu all yesterday at the meeting revealed that this year will and liquor history, culture, art Gift Combine to create the first and liquor Festival. Meanwhile, we should do a good job marketing headquarters building and liquor preliminary work, the collective packaging and liquor "going out" to explore the degree of increase and liquor new way outward.
Provincial Food Industry Association, a department official said the idea of establishing the association end of last year's proposal and liquor marketing headquarters is still in preparation stage. A source close to the association's industry sources, the preparation of the River wine marketing headquarters will be transferred to a new company to operate, the company will undertake all parts and liquor marketing. But the eventual operation of the enterprises still need the company negotiated with the wine now, "the preparatory work has been supported by government departments."
This, well-known Alcohol Marketing expert Shu Guohua analysis, and liquor, if set up marketing headquarters, will help open up international markets and liquor. Domestic liquor companies, Wuliangye The largest annual exports, so to set up and liquor sales headquarters, first need to get the support of Wuliangye, while enterprises need to give up liquor sales network abroad, "a more realistic approach is the well-known products and liquor to a small volume of the packaging set in a boxes, and liquor by the marketing headquarters for foreign Unity Sales. "
Norms "Sichuan specialties" Continued for nearly four hours in a meeting yesterday, the "going out" has been frequently mentioned. Choi Siu-chuen, the province this year, the association will promote the enterprises to actively participate in international food fair food, Sichuan food to carry out promotion and other countries outside the Tasting (border) outside activities, expansion of "Sichuan-made" food products in international market share. At the same time, actively promote the domestic food industry to participate in important food fairs, Sichuan-style food to carry out promotion activities to help food businesses to develop the domestic market.
Same time, the association plans to purge the existing food products, to build brand in Sichuan. Cui Zhao-all pointed out that Sichuan specialty food management is chaotic, there is no uniform identification of Sichuan specialties and market access requirements, which affected the authentic "Sichuan specialty" food's reputation.
Build Marketing Headquarters In Sichuan Packaging And Liquor "going Out"
