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subject: The Basic Concepts Of California Web Design Explained [print this page]


A person who is just starting out in web design may understandably assume that creating a website involves the creation of a group of web pages. Well, that's true. Layouts, Scripts, Themes, Multimedia and Content are very important parts of a website. However, the process doesn't quite end there, nor is it a simple matter of setting up a few web pages and contents.

In addition to formulating the various elements of the web pages, web design should also take into consideration the audience and the internet itself, both of which tend to require a more personal touch.

Let's talk about the audience first. Like all types of marketing, a website needs to be able to engage its target audience and that requires quite a bit of practice. Let's say that you're selling complex electronics through your website. If that is the case then your audience may want some technical information from your web pages. However, if you're only selling shirts and pants, a simpler message may help you accomplish your goal.

Another thing to remember when it comes to dealing with an online audience is that as people have certain behavioral patterns while on the internet. People who are searching for something on a website will not go through the entire content. They will read only those parts which catch their attention. Consider the following scenario. You enter a particular web page and see a series of pictures, tabs and texts. The average visitor will not look at the entire content of the web page not only because of basic human behavior but also because it will take too long to do so. So instead they will only focus on a few key areas and move on if they don't find anything appealing. What this really means is that your web pages have a very small window of opportunity to work with.

Next, you should also take into consideration the internet itself. As far as internet marketing goes, picking the right keywords is essential to not only targeting the right audience but also achieving a good rank on Google. Once you have selected a good set of keywords, you will need to start linking your web pages to relevant external sites, as this will help boost the popularity of your site among search engines. And in internet marketing being popular is very important.

One last thing. Anyone can create any ordinary website, but creating something unique requires a bit of skill and experience. If you don't know how to proceed, you may want to try typing in California Web Design on Google and see what the newest web companies can offer you.

The Basic Concepts Of California Web Design Explained

By: Clinton Nixon




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