subject: 3? 15, I Reflect For Dairy [print this page] Year after year 3? 15, this year's 3? 15 for Dairy , The extra heavy, dairy brand in the 3? 15 over this period there is nothing to show off the place? Probably erupted last year, the industry Melamine After the incident, dairy will be able to predict this year's 3? 15, many forget about it.
Melamine is a historical commemoration, is the industry's unspoken rules of representative operation, far-reaching. In the past, as if every year each dairy is also doing quality testing, consumer confidence a lot of publicity, 3? 15 party, a major dairy months smug, detection technology has now neck and neck with international standards, why All businesses in the "melamine" in this section vaguely passed on it? Sadly, the melamine incident forced exposure, if there is a business initiative to say it, the more wonderful! When all the people that Mengniu Has become the face of national flag, became a world cow, the year in Mongolia Niu Gensheng four lectures, when the pet big picture, Mengniu accident, and not just the melamine incident, also Shaodai on a DELUXE OMP, Mengniu is the protagonist Deluxe OMP, OMP added the Ministry of Health found illegal, it is probably less than when the right materials, Mengniu Deluxe OMP gold products Milk Is Mengniu's most profitable products, therefore, the Mengniu is seriously weakened, and now, also ran in Mongolia "cattle" speed?
Mengniu Dairy, according to semi-annual report in 2008 showed that 86% revenue comes from Mengniu liquid milk, UHT milk and belongs Deluxe (UHT milk) business, accounting for 65.8% of liquid milk income. Therefore, more than 50% of Mengniu's revenue comes from milk products, high-end brand products Deluxe OMP, and under normal circumstances, have maintained an annual growth of more than 30%. A survey data show that in 2007 launched Mengniu Deluxe OMP products account for the high-end 2007 Dairy 71.2% market share. Milk Deluxe OMP end, blowing like a "gold", and Mongolia in creating a high-end market, this market failed to hold, from this perspective, Mengniu's courage is large enough , never rule out the licenses according to market rules of the market Niu Gensheng know, he specializes in big-budget marketing plan, an occasion is the only promote magic, from the use Erie Tendency to stand on the shoulders of giants Mengniu, from the Shenzhou VI to fly with the Chinese people's national pride together to sponsor Super Girl To Mengniu really known.
However, the fame too, is unprecedented response:
Reaction from the market to see: Mengniu Deluxe full sale of Hong Kong, Beijing supermarket supermarket shelves one after another.
From consumer surveys to see: the Ministry of Health Mengniu add "OMP" was stopped Qi Cheng called the "not to drink."
From the capital market to see: OMP events by Mengniu shares or 12.48%.
Why our dairy immersed in their own set of "hidden rules", the unable to extricate themselves is a good majority of domestic consumers deceived by it? Why dairy products in the body during transport no melamine detected it? Wronged by the whole industry yet? Why not an entire dairy industry has dared to stand up boldly and forcefully: we do not increase, it is only individual enterprises act!
Recent years, the dairy brand's slogan is greater the more shouting, the sound is astounding the end, they found a paper tiger, a poke on the break,
In fact, any hidden rules can be broken, hopefully we will not be a Chinese dairy football always sad for people across the country.
I hope this year's 3? 15 days is not only consumer protection but also a reflection on dairy.
(Manuscript special steel for the HC network of experts)
