subject: Promote Your New Small Business With a Brochure You Hand Anyone Who'll Take It [print this page] You've decided on a name for your new small business. You've gotten a graphic artist to turn the name into a cool looking logo. You've ordered your business cards. The next thing you do is print up a basic brochure about your business and start handing it out to anyone who'll take one --- family, friends, even strangers.
"And what do you do?" a new acquaintance you've just met at a friend's backyard barbecue might ask. "Well," you'll now reply, "I just started my own business, a landscaping and lawn care service. Here's my card and brochure." The modern word for it is networking, and the power of a brochure to promote your small business should not be underestimated. Who knows, maybe that new acquaintance you've just met is part of an investment group that is developing some commercial property and just might be the first client for your new landscaping and lawn care service.
While a business card is little more than contact information, a basic capabilities brochure, as the name suggests, should include:
The origins of the business, how and when it got started.
Who the founders are, including their background / experience.
Why they founded the business, in other words, the business's goals and mission.
An explanation of what the business does, with product or service listings.
And most importantly, in what ways the business is different or unique from its competition.
Think of the brochure as a logical extension of your business card that should be handed out just as readily.
Promote Your New Small Business With a Brochure You Hand Anyone Who'll Take It
