subject: More Best Practices For Search Engine Domination [print this page] In Part 1 of this article detailing the five best practices for domination the search engines, we discussed website design and the use of keywords. In this part we will look at three more, one of which is related to search engine optimization and the use of HTML tags, and the other two are ways of improving your link popularity.
Some claim that search engines, especially Google, no longer regard meta tags as being important. In fact nobody really knows what Google thinks is important, and there is evidence that some meta tags are still used by spiders in the assessment of the relevance of your website to specific search terms or keywords used by search engine users. The meta tags that you should use on every page of your site are the description and the keyword meta tags.
Your description meta tag should provide a good description of your website, and contain your main keywords. This will likely not be seen by anybody, only the search engines, but it might be used to assess the relevance of your site in indexing with respect to specific search terms being used.
The other meta tag that search engines still use is the keyword meta tag. This should contain a list of keywords used on the page. If you don't use it, don't add it to the meta tag. Also, don't use the same word too many times, since it will be regarded as keyword stuffing. After meta tags, you should look at your titles and how they are presented to search engines spiders.
Ideally, the title should be the keyword for each page. Do not use the same title for every page. It is the title of your web page that should be here, not your website. This provides search engines with an indication of the topic of your page. The title itself should be within H1 tags. This tells the search engine that these words are the most important on the page. They should also be the first text that the spiders come across on your page, since Google also gives special emphasis to the first text it finds.
Any secondary titles you might have on each page should be contained within H2 tags. These titles should also contain keywords that you are using on your page and that are contained in your keyword meta tag.
