subject: Social media Promotion - Intelligent promotion activity [print this page] Guerrilla Clothing is one of the leading men's Tee brand, which is making the most out of the new social media platforms available today.
Guerrilla Clothing is quite active on facebook and twitter, with it's fan page having over 7,000 fans.
On meeting Mr. Malhar, the young entrepreneur of Guerrilla Clothing, and on asking why he prefers to promote Guerrilla Clothing on social media, he quotes, "I wanted to reach closer to my customers and I thought face book was one of the most effective and economic ways to get closer to them." The young entrepreneur is more open to the modern ways of promoting his brand.
It's great that today's marketers are accepting social media as a promotional tool.
Mr. Malhar explains further saying, "We had a contest that went viral on the fan page called as "Battle of tees", where we gave away free t-shirts to the winners."
Battle of tees contest was a success; it helped Guerrilla Clothing brand to get more visibility. Mr. Malhar likes the fact that guerrilla T-shirt fans are constantly updated about the new designs that it comes up with; they like to play games and contests that are held on our fan page.
Its quite astounding to see how a brand like Guerrilla Clothing has adapted the new ways for marketing its brand and is receiving positive returns from its investment in the form of customer closeness, brand visibility and for sure "word of mouth publicity."GUERRILLA CLOTHING is a leading men's young contemporary brand.
Social media Promotion - Intelligent promotion activity
