subject: Ruyi Printing Quality Strategy To Achieve Through Innovation [print this page] Shandong Jining Ruyi Printing and Dyeing Company relies on scientific and technological progress, the full implementation of market-oriented operation, established 10 years, relying on his extraordinary performance, the former top ten ranked third in the national printing industry, and received the "Top Ten Chinese printing and dyeing industry enterprises".
Recent years, the wishful printing company "high-end positioning and brand strategy" approach, through a series of effective measures to vigorously brand building and new product development, from a bankrupt company into a leader in the Chinese printing industry. Innovation is the outstanding feature of Ruyi Printing and Dyeing Company.
Technological innovation, so that product quality and new breakthroughs. Printing company in 2007 is wishful fruitful year R & D, the development of the "cotton seersucker fabric imitation real wax powder," won the 2007 National dyeing, cotton textile, yarn-dyed product development, outstanding annual Innovation Award; "ideal profile" film series and other high-density embedded products have 6 sets of Shandong Province, fabric design competition six awards: "To increase the passing rate semi-capillary effect" and "lower resin consumption," the outcome of the two QC team, won the National Award for Quality Management Group of textile good; pure IBN special cotton Printing Products, won the 2007 Science and Technology, Shandong Textile Engineering Institute second prize; cotton "ideal profile" African super printing products by third prize of science and technology; "Cotton bedding products of chitin antibacterial" won the third-class science and technology in Shandong Province Award; "Analysis of Rosin Acid Recycling Technology," won the national patent, has been included in the printing industry, the first national energy saving projects and advanced technologies recommended by the General Assembly's recognition of China's textile technology, incentives and promotion. At the same time, they will self-developed 16 advanced technology with independent intellectual property rights industrialization, concentrated in the product, and has become a selling point ju fabric, has become widely accepted in the African market.
Brand innovation, brand with Chinese characteristics out of the road. In order to build a brand, challenging the future market, Ruyi Printing and Dyeing Co., Ltd. adhere to produce an annual sales income of 3% for research and development, they established their own technical center, in the bubble wax pattern, color fastness, wax pattern fineness such technology is always in the same industry leading position. They used the Trade and Industry Cooperation Strategic approach, with Benin Yu Ying toil in the market ten years experience and market coverage advantage, nurture their own brands. April 2007, they Benin Yu Ying together 18 countries in Africa registered its own brand?? Wishful card "VIVIWAX", "NANA BENZWAX", and were to proceed from the market and the quality of nurturing and building the brand. One hand, they start in the African market on a massive branding, radio, advertising, performance, assembly, brand communications in various ways; on the one hand strongly enhance brand quality, constantly self-developed new technology industrialization. At present, the ju-printing of own brand visibility and reputation in Africa, the rapid increases in market share of 23%.
Management innovation, boosting the rapid development of enterprises. In early 2007, the textile enterprises to study the Three Gorges in Chongqing, get rid of the complacent mood, unified high-end positioning, precise management thinking; August to Mizuda, Le Chi, Wuyang top ten enterprises such as printing and dyeing industry, learning to see to his own printing business with China leading the gap. 5S management company launched by the main line of the internal management activities, the establishment of a wishful Dyeing Import & Export Corporation, and further perfected to the main line assessment management system, so the management are on a new level, awarded by Shandong Textile Association " Textile Management Innovation Excellent Enterprise ".
2007, the Shandong Jining Ruyi Printing and Dyeing Co., sales rose 42%, exports increased 31% year on year, profit was up 110%; company won the title of China's export fabrics hundred enterprises; crowned as the General Administration of Customs Import and Export corporate "red list"; by China Dyeing and Printing Association awarded the "China and Africa fabric production base for R & D," "Top Ten Chinese printing and dyeing industry enterprise".
Ruyi Printing Quality Strategy To Achieve Through Innovation
