subject: Lv Jianjie: "video Experts" Of The Future Mouth [print this page] Create a "high-quality video services experts" image, is the vision of the future Tianwei video. Chairman Lvjian Jie said: "I want every family to HD Interaction, we, will again change the Shenzhen people's lives! "
Lvjian Jie, chairman of Tianwei video
2009 9 28, Shenzhen Broadcasting Film TV Group, Digital TV Industry Association, Shenzhen Wuzhou Guest House in Shenzhen, jointly organized by the Shenzhen Satellite TV (HD version) begin broadcasting high-definition interactive TV cum Tianwei launch family planning, Shenzhen, a prelude to this high-definition era officially opened.
As the leader in cable operators, Shenzhen Tianwei video in stunning high-definition TV extends to the thousands of families, while social welfare mission and market challenges of the dual pressure lies ahead. Then the "video experts" of the future gate? Tianwei video shows us the solution is?? "HD" + "interaction."
HD: new opportunities for the public good is
SARFT HDTV this year is awfully active deployment of high-definition interactive TV home video launch of direct project promoter. August 4, 2009, and 6, issued by SARFT has issued a "SARFT on Promoting the development of high-definition television to inform," "on speed Radio and TV Some cable networks opinion, "which called cable network operators around to actively seek government support, the wired network as an important support service work and rest platforms, ensuring a good radio and television programs transmitted at the same time, the positive development of high-definition television and Video on Demand Service. Subsequently, including CCTV, Beijing TV, Shanghai Oriental TV, Shenzhen TV Channel 9 TV, etc. to determine the September 28 broadcast began with the high standard definition, with its launch of the CCTV before the integrated high-definition channels, the customer can watch for free The HD channel will reach 10, thus restricting the development of high-definition industry "program shortage" has been effective relief.
HD channels for free standing operation of the strategy is the perspective of national public services put forward, although the cost to both promote TV station Is a challenge for operators, but also cater to the trend of China's audio-visual industry upgrading. Free HD channels "collective baked" will open the bottleneck of high-definition content thus attract more users to watch also mobilized program Make The company's enthusiasm, and the formation of mutual stimulation and led the development of high-definition television into a good cycle mode. We can expect that as users increase the level of consumer demand as the economy becomes increasingly urgent, high-definition big development will emerge.
Tianwei video Lvjian Jie, chairman, said the company is expected to leap forward in high definition will appear in the last few years, so the SARFT issued before such a policy, it has been for large-scale promotion of high-definition interactive television business are well prepared. It is reported that in western countries learn from the development of cable television experience, Tianwei video back in the early stage of network construction for a large number of early technology to track and test, in 2005 started the development and promotion of business in 2006, Shenzhen Cable TV After the overall conversion of digital interactive platforms SD line, during the 2008 Olympic Games, conducted business with the emperor's unique market model of HD, and after a successful test market, the development of about 20 000 digital high-definition interactive TV users. The emperor's video on why the large-scale promotion of high-definition platform, on the one hand can save face when SD HD repetitive transfer investments on the other hand also for better information resources with the community dock.
Interactions: the service is profitable point
TV is not the only window of community information resources, yet family as the unit of information services, an important part. Zhang Haitao, deputy director of SARFT in the theme of this year's BIRTV report stressed that the need to accelerate business development and service system. This not only requires cable operators to form cable digital TV good business, but also called for the strengthening service brand-building efforts. In order to vigorously develop government information, social education, lifestyle information, entertainment, television commerce, payments and other types of access services, financial services, and constantly enrich the content of the program and expand the range of services, Shenzhen Tianwei high-definition video to interactive TV home plan as a multimedia integrated information service platform, and in order to allow cable digital TV really can not do without a user's life and entertainment tools and information tools.
Radio operators in the public service in the other side, there are ethical business survival, that is, maximum benefits. Tianwei video as a public company, shareholders need to take into account any decisions are subject to the fundamental objective of corporate profit. Lvjian Jie said: "Technology will change, is always the same economic laws." HD programming is not in charge, a huge input costs and management difficulties in front of the three banks, the company finally found the development of HD's "golden key" that only interactive TV platforms to develop new business benefits is the fundamental guarantee of operation.
The awfully high definition interactive television family planning, we see a sharp market insight operator. Shenzhen public can watch more than 100 sets of standard definition television channels based on the first watch in the other cities to 10 sets of free HD TV channels, free high-definition experience-demand programming package, on-demand of about 10,000 hours of television programs. In addition, you can use shift, playback and other interactive TV features and enjoying television magazine, Kara OK, stock information, video games, digital high-definition television and banking new business. This is precisely meet the needs of different types of users to watch, broke through the one-way broadcast television yoga trivial, but it also requires operators in terms of technology development, business operations, or in the marketing, customer service, overall management, both have considerable strength.
