subject: Grow Your Audience with Social Media Management [print this page] In today's world it would take a pretty secluded person not to have heard of Facebook, Twitter or YouTube. Most people use these social media sites for personal enjoyment. But the savvy business person can see how these sites can be used to promote their business. The problem is the last thing a busy business owner needs is another chore placed in their schedule even though they might see the benefits of becoming involved in the project.
That is where a social media manager can be helpful or your business. A social media manager helps with a business owner's social network. For most that includes a business blog, Facebook, Twitter and LinkedIn. That is only a partial list of what can be done for you, there is video and podcasting, customer reviews, social bookmarking as well as keeping an active presence on message boards and forums. The list is only limited by what the business owner and SMM decide upon.
This helps the business owner to be able to become involved in the newest most successful advertising venues without adding another time consuming chore to their already tightly stretched schedule. Your social media manager should be able to help with business reputation management on all the different sites where there is a presence, if there are concerns or problems your manager will be able to see this and help make sure customer service is provided. Keeping your social profiles clean and up-to-date, by distributing content for you and making sure that all your customers are aware of it. And to help the business owner build an active list of followers who want the product the business has to offer.
Social media has proved that it is here to stay and is the hottest mode of advertising. The smart business owner will recognize this and see that a social media manager is an important member of their team and can help their business to grow.
