subject: Ugly Betty Seasons 1-3 DVD boxset wholesale price [print this page] Ugly Betty is an American dramedy television series created by Silvio Horta, which premiered on ABC on September 28, 2006, and ended on April 14, 2010.The series revolves around the character Betty Suarez and is based on the Colombian telenovela Yo soy Betty, la fea, which was created by Fernando Gaitn. The series was produced by Silent H, Ventanarosa and Reveille Productions partnered with ABC Studios, and was primarily filmed in Los Angeles, but together with the pilot episode and the third and fourth season, the series was filmed in New York City. The executive producers were Salma Hayek, Silvio Horta, Ben Silverman, Jose Tamez and Joel Fields.During its first three seasons, it aired on Thursday nights, where it was mostly successful. However, viewership dropped significantly in the show's third season, particularly in the important 1849 age group. In October 2009, the series was moved to Fridays, where it had trouble finding an audience. The backlash from its fans prompted ABC to move the show to Wednesdays at 10:00 pm Eastern/9:00 pm Central starting January 6, 2010, where it was thought that it would better complement its Wednesday hits Modern Family and Cougar Town,but on January 27, 2010, ABC announced it was cancelling the series due to low ratings.With the end of the series, there is talk of a push by Ana Ortiz and America Ferrera for an Ugly Betty movie.
Betty Suarez is a courageous, good-hearted, and slightly naive girl from Queens, New York who is sorely lacking in fashion sense. She is abruptly thrust into a different world when she lands a job at Mode, a trendy high fashion magazine based in Manhattan that is part of the publishing empire of the wealthy Bradford Meade. Bradford's son Daniel has just been installed as Editor-in-Chief of Mode following the death of Fey Sommers (Bradford's longtime mistress). Bradford hires the inexperienced Betty as his womanizing son's newest personal assistant to curb Daniel's habit of sleeping with his assistants. As time goes by, Betty and Daniel become friends and help each other navigate their professional and personal lives.
Life at Mode is made difficult for both Betty and Daniel by their co-workers. Their most serious threat comes from Creative Director Wilhelmina Slater, a vindictive schemer who devises numerous plots to steal Daniel's job and seize control of his family's company. In addition, Wilhelmina's loyal assistant Marc St. James and Mode receptionist Amanda Sommers continually mock and humiliate Betty for her lackluster physical appearance, awkward nature, and initial lack of taste in fashion. However, not everyone at Mode is against Betty; she gains loyal friends in Scottish seamstress Christina McKinney and nerdy accountant Henry Grubstick. She also receives strong support from her father Ignacio, older sister Hilda, and nephew Justin.
