subject: Sinopec to launch a new round of overseas distribution of lubricants - lubricants - automotive supplies industry [print this page] Recently, Sinopec Lubricating oil Branch in Perth, Australia, Sydney, held two consecutive lubricant brand launches, clearly Sinopec oil business in the Australian market strategy. Our reporters have learned from Petrochemical, Sinopec Lubricant Oil Company of the first quarter of this year, exports increased by 101%. At present, Sinopec oil has begun to market access to developed country level, and in Australia to launch a new round of market expansion plans. This marks the official beginning of Chinese oil brand launched in the markets of developed countries and international brand competition.
Have one third of the world
Sinopec spokesman told reporters that China's lubricants market a decade ago is no longer imported goods, "dominated the world" situation. Currently, the Great Wall in high-grade lubricant oil in the domestic market has occupied one-third of the market. In the first quarter, the Great Wall Lubricating Oil of high-grade oil sales up nearly 50%.
U.S. consulting firm Kline in a report, "China's lubricants market in the dynamic business opportunities and challenges ,2006-2011" said that in the past 5 years, some of China's growth has been catching up the U.S. economic data and some European countries, and this momentum is continuing. The total oil demand in China will account for 13% of world demand, while growth in industry that reflects more clearly.
Growth is not only the domestic market, the world's oil consumption is also an annual growth rate of 3-5%.
"We are clearly the global markets 'three-step' strategy." Deputy general manager of Sinopec oil company, said Yao Liang, "the first step to open up the Asia Pacific market, the second step of the construction of production bases overseas, the third step to form 'Golden Triangle' of the global network of distribution. "
"Since 2004 since the implementation of international strategy, Sinopec's oil business has covered Southeast Asia, the Middle East are more than 40 countries. Recently, we have in Perth, Australia, Sydney, held two consecutive Promotion, that into this piece of important official positions. "Sinopec, told reporters about the oil company plans to promote the car this year to cover Sydney, Melbourne, Perth and so a city in 2011, covering all local major cities.
Songyun Chang, general manager of Sinopec lubricant, said professional, international oil companies China Petrochemical business direction and goals, and made the Australian market is its ability to enter an important step in the international market.
Occupation of developed markets, "bridgehead"
Sinopec official pointed out that "Australia is a developed country in the global economy in a unique position, the door is the gateway to the West, but also with Asian neighboring, occupied the Australian market for Chinese enterprises, the extraordinary significance." However, and Southeast Asia, and different markets, Australia is not much restriction on oil imports, open high, competition is fierce, so to gain a firm foothold Australia, only to have technologies, products, channels and other hard power, also need to brand, service support such as soft power.
It is understood that, in May 2009, the company began with the establishment of the Australian ILD Cooperation To mineral oil as the starting point, in just one year's time, has successfully into the Australian mining system for more than 10 companies providing oil products, which reached a high proportion of oil 82%, and with the brand deepening influence in the field of mining oil share is rapidly expanding. At the same time, Sinopec lubricant oil market is also actively developing car and began distribution system, and carrying out marketing strategies of Australia's overall layout of lubricant.
Sinopec oil company head said the international market, oil in the car market, Sinopec oil plan coverage this year in Sydney, Australia, Melbourne, Perth and so a city, but by 2011 the coverage of all major city. According to reports, the current formulation of new strategies and logistics for the Australian mining industry developed in the market environment, including a complete development and industrial customers Sell Network construction at the same market expansion plans.
Overseas continued, "clearly place an extra siege"
Recent years, Sinopec oil overseas constantly "clearly place an extra siege." Previously, Chief Financial Officer Wang Xinhua Sinopec quarterly results in a conference call with investors that the company is also the preparation of a lubricating oil base in Singapore.
It is understood that Sinopec oil three years ago, began production in Singapore in product supply and logistics security will support the expansion of the Australian market. Meanwhile, Sinopec 500 international influence, and China's Sinopec oil "aerospace quality" characteristics, are so in Australia has a broad development prospects. To expand the Australian market is the full implementation of the international oil companies is an important stage strategy, Sinopec oil company is to become a highly competitive multinational oil companies and energy savings experience.
Sinopec to launch a new round of overseas distribution of lubricants - lubricants - automotive supplies industry
