subject: Xinli: Shackled Dream [print this page] From Shandong to Beijing, from Beijing to the world, and Zhu Xinli, the target to keep tall. He challenges himself, even in challenging their own will.
"Last year, Coca-Cola Riga, the point in soft drink fruit juice, out of a product called the Maid, steal me a 'source' word. This year, I had points in Riga, carbonated fruit juice, to back a 'happy' word. We pay more attention than anyone else than the consumers, who better services to consumers. We are not afraid of competition, we are better at Cooperation . "Huiyuan chairman Zhu Xinli, after a year in silence, and finally for the first time appeared in front of the media. The occasions that he's a product for Huiyuan to advertise. Is significant that this is called" fruit juice music " products, introduction of time exactly what Coca-Cola to buy Huiyuan in the first anniversary of the node failure.
Way back to Zhu Xinli, the speech was the usual sharp and humorous, witty and flexible. Journalists put every issue, he almost answered without thinking, and in conversation, always firmly grasp the initiative in their own hands. Even if he felt dejected because of the failure of Huiyuan and Coca-Cola's acquisition of the case, he is no concealment, answered every question calmly straight right. Of course, this challenge is almost nothing for Zhu Xinli, looked back to him and his creation, the Huiyuan 18 years, never had a day law-abiding life. But is such a Xinli, has "forced resignation" issue "on the sale of pigs", then what is so full of passion, he dreams of making the move to the outside world seems so helpless?
Short of money! Short of money!
Huiyuan's 18-year look back, Xinli always lofty, but his walk this path is very difficult, it is almost 18 years, its rapid expansion and lack of funds co-exist 18 years. Huiyuan shop with stalls, the more the greater the financial constraints of the problem has not been effectively addressed, regardless of when the capital into the big bucks, or when the self-reliance live frugally. Can be said that the brand of Huiyuan is money "pile" up.
"I inherited a debt was 10 million yuan, discontinued three years, the county had failed to do Can Plant. Workers did not eat the money to bank loans is difficult, because people look down on you, do not trust you. "Xinli Business Face is such a huge loss in the mess. Facing financial difficulties but no one is interested in the experience greatly stimulated him just out of institutions. Can only take a unusual way to make a new life and growth of enterprises, the development of this unique Zhu Xinli, has its own large ones. Even if such a shortage of funds
, he wanted not for money. Good money to solve the problem, the key is the development of the problem: what to buy new equipment. In fact, the technology complex has been occupied Zhu Xinli, a vital position in mind, for he repeatedly overdrawn money. He admits there are two options for election equipment, "what you do in the end is the goal, what kind of equipment you choose, you are chipping away, crude, or is it a high standard, high starting point." After he was duty-bound to choose persons. In the case of heavily indebted, he chose the start tightening their belts, Germany advanced equipment apple and hawthorn juice concentrate, but also brought advanced management personnel and management. He also hired a senior engineer from Germany, when that person is the whole month's wages for one year's wages for all plants.
Few years later in 2000, he again introduced PET aseptic cold filling equipment. In order to introduce this equipment, he examined the full three years, has been in a hesitant of. As an aseptic cold filling Production Line , That time is 20 million U.S. dollars, compared with a normal production line is almost 10 times! And he suddenly purchased more than ten! This is equivalent to many years of accumulation of Huiyuan hard? But all that time in China's beverage industry, no one uses cold aseptic filling, and only one company in Japan using PET aseptic cold filling, the whole of Europe only 4. The Huiyuan and Coca-Cola after the failure of negotiations, Xinli, lack of funds in their own circumstances, borrowing 5 billion yuan went to Germany twice ordered the production line to ensure that new carbon-drinking "happy juice fruit" has enough capacity.
