subject: Lead Generation For MLM - The Best Leads Are Where Most Aren't Even Looking [print this page] Is there one "super secret" place to find killer MLM leads - someplace where most network marketers don't know about or just aren't looking? The short answer is . . . yes. These killer MLM leads are EASY to find, though, once you know how to look for them. In this article I'll tell you how.
The truth is that most network marketers go about lead generation for their MLM in totally the WRONG way. More specifically, they go about lead generation for their MLM by targeting the wrong leads.
The majority of network marketers target people who are looking for money making opportunities. They see their MLM as a money-making opportunity, and figure that the best approach to lead generation for their MLM is to seek out people who are looking for a money-making opportunity and to build an MLM business like they are.
These are not the best leads though -- not by a long shot. The best strategy for lead generation for an MLM is not to target these people at all. (I'll tell you why you will attract them anyway a bit later in the article...)
The best strategy for lead generation for an MLM (the one that attracts the BEST and most targeted leads) is to target and attract people who are looking for the BENEFITS that your product offers. You want to attract people who are looking for a solution or an answer, and then be the person who can provide the solution, the information and the answer for which they are looking.
These are the best and most targeted MLM leads, because they are people who will really benefit from your product and will enjoy it, and thus will want to consume on an ongoing basis. They will be loyal to your product (unlike the business opportunity leads who will always have an eye out for a better opportunity). Thus lead generation for your MLM that targets this demographic is the way to attract the very BEST leads you can get.
Profitable MLM businesses are not built primarily with a whole downline of business builders. A large percentage of your business will be built upon people who are simply consuming the product(s).
You will end up with "business builders" in your business even if you aren't targeting them -- and in fact will get much more loyal business builders when lead generation for your MLM is designed to attract people who are looking for the product and not the opportunity.
A percentage of these people will end up being business builders no matter what. Go for the prospects looking for your product, not your opportunity, and you will be attracting the most targeted MLM leads anywhere. Lead generation for your MLM that attracts these people will mean that you have the absolute best and most targeted leads you can get.
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Lead Generation For MLM - The Best Leads Are Where Most Aren't Even Looking
