subject: Better Print Marketing With QR Bar Codes and Smart Phones [print this page] What is a QR Bar code? A QR Code is a matrix bar code (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smart phones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.
Common in Japan, where it was created in 1994, the QR code is one of the most popular types of two-dimensional bar codes. QR is the initialism of Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.
QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser.
This allows you to engage the customer with your ad, and then get into detail one the offer or service once they arrive at your mobile site. As well all of your company contact information, and customer service information can be quickly and easily stored on the customer phone. This plus the ability to track the response, now that they end up on a web page, as opposed to older printed marketing, where you were never really sure how far your campaigns reach was.
There are many free software packages currently out both for creating and decoding these new QR Bar codes.
Weather your campaign is using business cards, postcards, or billboards, a QR Bar code can help capture your customers, and take your companies printed campaigns into the 21st century.
Better Print Marketing With QR Bar Codes and Smart Phones
