subject: Pathfinder International Brands Of Domestic Home Help Services Industry, The Crisis Without [print this page] In the home of the terminal, the hybrid store is the most widely used form. Most dealers will underwear home service as an extension of the product means to attract more consumers, but the home service only to substandard goods in the form of display, and most of the small brands, display the image of poor, style technology are poor. The second is the combination of multi-brand specialty store, such forms of brand and image are more professional, but do not do a single brand, multi-brand strategy to hit the market, so consumers have more choices.
HC Apparel Network Looking back on the choppy in 2008, destined for the underwear industry in China is not a calm year: Pathfinder China one after another international brand, underwear chain competition, the financial crisis hit, tough environment for the development of the already small profit in the underwear industry in difficult circumstances. How to protect the 2009 sale of the effective growth of the terminal underwear, underwear distributors are most concerned about every issue, but
Home Services Blowout market momentum for all the people all themselves, in a crisis?? Opportunity appeared. In 2005 on concern the home service industry, has experienced three full years of baptism, it ushered in the spring.
Order to study the status of domestic service industries, control of the terminal operation of the underwear industry, 2008 home of the real operating conditions, in order to more underwear industry
Proxy Distribution and end-customers in 2009, sales growth of financial crisis to ensure an effective strategy, "underwear style" magazine special joint relevant professional body, including Beijing, Shanghai, Hangzhou, Nanjing, Guangzhou, Shenzhen, Xiamen, Chengdu, etc., 28 provinces and cities nationwide more than 1,000 dealers and end customers underwear carried out relevant research, this research adopted the qualitative and quantitative way to get valid data 1,389,685 Group, relevant research findings are as follows:
One, the survey showed: the 2008 National Underwear end customers, some 43.8% of the underwear of the home services product distribution terminal.
1, lingerie distributors choose home service motivation: 64.5% of the underwear is for customers to choose to expand its product line of home services, home services products to increase profits after the average growth of 21%. 35.5% of the underwear is a home service for customers and
Other Underwear Segment of the weapons, according to valid data statistics, add customers home service products, underwear, passenger traffic increased 34% from the previous month.
2, lingerie customer home service industry trends and future market is the most common view and understanding what is?
Through Beijing, Shanghai, Hangzhou, Nanjing, Guangzhou, Shenzhen, Xiamen, Chengdu, 28 provinces and cities nationwide, including more than 1,000 dealers underwear survey concluded that 76.8% of the underwear customer optimistic home service industry, that this will be the future of the industry has great development potential. 53.2% of the underwear clients that the home service industry will be full of the outbreak in 2009, and the annual rate of not less than 25%.
3, does not operate domestic services in underwear what is the customer's mind?
After investigation, 32% of the underwear customers hold out, mainly because it is optimistic about the market, do not know how to choose the home of the brand. There are 24.2% of the underwear customers do not understand the market of home services, many of which are north of underwear client, the information is not clear that they did not lead to one of the main operation. Correct guidance, strengthen the propaganda home service industry is the relevant professional bodies after one of the main tasks.
Data confirmed: the 2008 National Underwear terminal serving the customer's home form has four main operating terminal.
In the home of the terminal, the hybrid store is the most widely used form. Most dealers will underwear home service as an extension of the product means to attract more consumers, but the home service only to substandard goods in the form of display, and most of the small brands, display the image of poor, style technology are poor. The second is a combination of multi-brand specialty store, such forms of brand and image are more professional, but do not do a single brand, multi-brand strategy to hit the market, so consumers have more choices. The third category is the brand store, the current form of the terminal is not a lot, but generally the image of brand stores and products are very professional, giving people the feeling bright spots, the original home service can be done and, like fine fashion. Operation of such stores are mainly in the home of the professional brand. The fourth category is the post office or shopping center counter, the number is at least four forms in the terminal, due to the many shopping malls display and sale of home service area of space limitations, such a relatively small shop, but some of the industry are generally OTC more professional home services brands.
Pathfinder International Brands Of Domestic Home Help Services Industry, The Crisis Without
