subject: Marketing Your Company With Full Color Stationery [print this page] Business cards, letterheads and envelopes, fax letterheads and memos are standard corporate stationery, incorporating the company logo with the company name and address in its own unique font. Traditionally, all stationery used to be printed in a single color (mainly black, though a few innovative companies used two colors), but now one finds that more and more companies are using full color stationery. Why ?
Studies have clearly shown that color has a great impact on communication, influencing opinion and definitely boosting recall. People are much more likely to remember words or slogans printed in color. Color grabs your attention, so you remember a symbol and quickly recognize it when you see it again. Think of the IBM logo it comes to mind clearly, because it's in the primary color, blue.
Research has proved that consumers respond to full color documents maybe that is why people like going through glossy magazines and certainly, they remember the names of products in color advertisements and are quite likely to buy them.
So it makes absolute sense for companies to use full color stationery as it definitely will attract more business.
A very important aspect of full color printing is the quality. Be sure to use a very good print service and appropriate paper. Business cards and letters are your most distributed representatives, so do use a good graphic artist to design your logo and letterheads. It's human nature to make judgments and prospective clients will subconsciously rate you by the quality of your calling card. A well-designed card or letter on good paper gives the impression of a professional who takes his business seriously, which is exactly how you want to be viewed, isn't it ?
Any place where you find flyers and brochures stacked up, you will notice that most people will reach for the ones that are printed in full color. If you are planning a marketing campaign, make sure that the artwork on your posters, flyers, brochures and any other advertising material is in full color with your logo prominently displayed. A well-made campaign can bring in an astonishing number of new clients and it's quite amazing to see how many people will buy a product just because they liked the way it looked in a brochure.
Think about adding labels to your full color stationery. Large sized labels for parcels and bigger envelopes will comfortably accommodate your logo and company name, giving your mail a professional touch and an unobtrusive little advertisement, as well.
What about corporate gifts ? That's another avenue to explore. Think of gifts that are useful or fun, gifts your clients will enjoy using. Calendars, mouse pads, t-shirts, diaries, jute bags and coffee mugs can all hold your company name and logo in full color and they make marvelous promotional gifts.
Once you get the picture of full color stationery firmly in your head, you'll get many ideas of how and where you can use the concept for promotional schemes. As long as the items are of good quality, attractive and well printed you won't go wrong.
