subject: How Does Email Marketing Enhance Your Business? [print this page] Electronic media has enhanced the pace of communication between people residing in far flung areas. Marketers tap this potential for commercial purposes. The use of email campaigns has made the task of the businesspersons convenient to reach their customers instantly. Through emails one can reach the customer across geographical boundaries swiftly and easily. In this way, an online campaign plays a vital role in increasing the market share of the company. The increased market share triggers the sales and profits of the organization.
This form of marketing is useful method to promote the business of the company. An entrepreneur can reach maximum number of customers through emails. It is an instant form of communication. You send the commercial message to the customer at a single click of a button. Customers can also respond to the advertisements or newsletters instantly and swiftly. This benefit is difficult to obtain through other forms of marketing like print or broadcast media. The print media includes advertisements printed on magazines and newspapers. It also includes promotion through brochures, pamphlets, leaflets or direct mailers and much more. Another is advertisements sent to the public through radio or television. Marketing through mails is an effective method of promotion of the business through Internet. It has the potential to leave a deep impact on the business. Email campaigning helps a marketer in reaching out to the customers not only at the domestic but also at international level. One gets an opportunity to tap the national and international market. This widens the customer base of an organization. A marketer can also learn about the queries and problems faced by the customers directly. This method provides first hand information. One can get a chance to convince the prospective customers to purchase the products or services of the company. It is a great tool to retain the present customers and encourage customer loyalty among them. An email campaign is an effective form of marketing the products and services of the organization. It also plays a crucial role in establishing the brand image of the company among the customers.
