subject: Using Stories in your Email Marketing Campaigns [print this page] In today's digital marketing environment, people easily become stressed out by the steady onslaught of advertisements and sales. We live day to day in a market environment, a world filled with an uninterrupted barrage of hype. Because of this, people now seem to tune out and become quite negative towards any email marketing messages. Traditional marketing and advertising in its purest form begins to become a source of irritation, counter productive for the marketer, causing loss of sales, and opt-out requests. Perhaps it's time for a out of the box strategy.
Story Marketing Works
Personal testimonials help you get a message to a larger portion of your audience, while motivating them to buy. A story-based email marketing campaign can icrease open and click-through rates, boost opt-ins, while converting more leads into sales. Using stories that are attention-grabbing and useful to your prospects, subscribers, and clients help transform those narratives into an email marketing campaign, generating a greater ROI.
Create buzz-worthy chatter on social media platforms. Develop compelling stories that parallel your brand including voice, image, and reputation. Let's face it, we all enjoy stories. They automatically evoke interest. Here are just a few questions to answer before creating your email marketing campaign:
What are your recipients looking for?
What concerns and problems have they expressed?
Is your product or service beneficial to their lives?
What will create an interest in your message?
Successful campaigns are campaigns that are well-planned and researched. Here are several more tips to consider before hitting that "send" button.
1. Add an emotional element to your stories. Create an emotional connection with your product. Many purchases are based on emotion .
2. Make your stories relevant and meaningful. Story telling is very appealing because it applies to so many lives , in a very direct and personal way.
3. Honest Testimonials. Let others validate your claims. Testimonials are a powerful marketing tool when creating brand perception.
4. Stories go viral very quickly. Integrating social media into your email campaigns automatically enables your stories to go viral from one forum to another.
Recreating your brand's image using compelling and persuasive genuine stories, along with personal testimonials, is quite effective when grabbing your recipient's full attention to what you have to say. As soon as you get your audience's attention with your message, enables the m to "form a bond" with you and your brand beyond a superficial level.
Connecting emotionally with you, allows people to overcome the number one reason and major obstacle to their being unmarketable - skepticism and lack of trust. Anytime we become aware someone is trying to market us, our instincts take hold and our guard comes up as we automatically respond with resistance.
To survive in today's market, one must be adaptable, creative, accommodating, and a bit daring. The "same old" is not working anymore. What was once considered successful marketing just several years ago, has worn itself thin. With the influence and effect of social media marketing, people are demanding a more personal contact in their personal and business interactions. Like a chameleon, we need to blend in with the new strategies, but at the same time we need to stand out and make a clear distinction with our brand and voice . Not an easy task - a definite challenge.
