subject: Triple play video sites close combat era - triple play, video site - Communications Industry [print this page] Video portal "exciting network" on August 4 announced the launch of integrated computer screen, mobile screen, TV screen of the "three screens-one" strategy to provide users with cross-platform video content and services, became the first start the three screen integration strategy, video site. HC Communication Network Hot in the telecommunications, broadcasting "restricted" to "two-way access" has been early leap into reality?? Video portal "exciting network" on August 4 announced the launch of integrated computer screen, Mobile Screen, television screen, "three-screen one" strategy to provide users with cross-platform video content and services, became the first start the three-screen integration strategy, the video site. "Excited net" is not the first for the "triple play" and so "excited" who not long ago, Shenzhen City Thunder Network Technology Co., Ltd. (hereinafter referred to as "Thunder") also announced a high-profile companies and TV terminals Cooperation , Cut into the Internet TV business. Have the same blood surging largest video sharing website "You cool", it also quietly layout of the next generation of mobile Internet?? To excellent client software into the cool handset. Video site close combat, or in the "triple play" of the times more bloody. "Content + terminal" Thunder COO Luo people say that there has been with the Thunder, including TCL , Skyworth and other TV makers to cooperate, through the television terminals to provide video downloads, web browsing and other information services, to create "content + terminal" a new model. "Online video profitable over-reliance on a single Advertisement Model has its roots in the Chinese Internet users not used to pay for watching video. "Law for the people that, compared with users to accept higher pay television, video, Web site content can be divided into resources and partners. Similarly, on August 4, "exciting network" also announced integration of its existing business, and portals, pay-VOD, mobile value-added services into three large a content platform to integrate three product lines into a surface the pattern of the three screens?? portal advertising point to the computer, "excited to send" as a platform for pay-TV VOD to "Jiu-off" as the brand's short video for mobile phones. Meng Wei iResearch Consulting analyst in the research report that the cooperation with the television terminal, first of all, the content of the video sites can the existing resources, no margin expanded to television manufacturers, content to maximize the value realized; followed to realize the television coverage of the mainstream user groups; Third, Marketing Perspective can open up two terminal carrier networks and television to improve cross-media integrated marketing capabilities. But also the industry of Internet video and conventional TV's cooperation with caution. Youku CEO Victor Koo said: "The current broadcasting policy remains to be seen." Involved in broadcasting and telecommunications in the interests of the two sectors game, he thought that TV could be a slow start to this campaign, "television terminal replacement frequency slower, so (Internet TV) market, take some time before the formation of scale, "Victor Koo, in contrast, network video 3G After the application of mobile terminals will be the first to start. It is reported that in May this year Youku officially launched customized for the mobile phone client software, and with Nokia , Sony Ericsson and other vendors to cooperate. Profit dilemma From a trench, turned to the three trenches at the same time fighting?? PC era of profitability dilemma is to promote the video Website to attack "triple play" of the main promoter. Domestic video sites today almost none of the profits. Victor Koo said that although confidence in operating income this year, billions of dollars, but "profit" is still not a priority objective of the cool period. Allegedly been profitable since 2007, the Thunder, according to reporters about their main source of income is still the client business, and video advertising income share was less than 50%. Similarly, potato network, emotional network, six cool too dependent on advertising revenue and other video sites, away from the "make money" is thousands of miles away. Even worse, involved in the economic crisis in the advertising market decline, the third quarter of last year, the first quarter of this year, China passed a video site "the most difficult time."
Triple play video sites close combat era - triple play, video site - Communications Industry
