subject: The ‘Turkish Delight' - fashion industry gets enhanced [print this page] Turkey has created a niche for itself in the cotton growing sector, and is a significant producer of readymade garments. What are its prospects to dazzle in the fashion zone?
Textile and clothing industry in Turkey accounts for around 18% of the country's total exports proving to be an integral engine of the Turkish economy. Its dynamic industry serves the key markets in Europe, Middle East, and Russia. During 2009, their clothing industry shipments were worth $12.9 billion USD. The country has an exclusive collection of brands and designs, and is considered as the second biggest supplier of apparels to the European countries. They have a production capacity of 370, 000 tons annually, and enjoy the credit of being ranked 7th among the worlds top 70 cotton growing countries.
Turkey's growth in the apparel exports was dramatic, increasing several times over the previous years. Currently, the country is planning to journey ahead and become a fashion hub, and a creator of well-liked brands.
Istanbul - The crest of fashion culture :
Istanbul is the commercial heart of Turkey. The 'European Capital of Culture' is a city created by EU for promoting and organizing series of cultural events with a strong European dimension. Istanbul, the largest city of Turkey is one of the European Capitals of Culture for 2010. It is making is transition slowly and steadily to become a fashion player. The Istanbul Fashion Days event executed for three days was a success with more than 25, 000 visitors for the show. Fashion designers are getting utmost support in Turkey as the country has realized that their importance is vital to succeed in the global market.
Inspiration and style is seen in Turkish textiles, which has made the industry, a vibrant one in Europe. Industry critics feel that the strength of Turkey would be its focus on design and marketing. It has good manufacturing base, fashion skills, quality and is flexible in terms of executing orders. This might give a positive option to the country for performing in the global fashion arena.
Growth Drivers:
The country is rich in cultural heritage, acting as a powerful magnet to achieve potential gains in the fields of urban living and renewal, and environmental as well as social development. Turkish people are eager to welcome new trends. The younger generations in particular are talented and expect an opportunity to get involved in fields related to artistic creativity. Tourists from all across the globe visit the country which can make a positive contribution to the promotion and branding of fashion items. Their clothing industry enjoys the advantage of cheap labor costs compared with other countries. The geographical location of the country also adds an advantage to it as it is easy for the European buyers to complete their business in a single day.
All these factors are likely to fuel the growth of the fashion segment in the country.
Turkey is poised to become a global fashion force, doubling its size and status. As the country moves ahead with its candidacy for reaching a strong position in the fashion segment, positive results will be soon achieved, demonstrating Turkey as a fashion icon.
The Turkish Delight' - fashion industry gets enhanced
