subject: Maximizing your Sales and Customer Satisfaction with a Well Designed Store Layout [print this page] Having a well planned and optimized store layout can benefit your store in the long run. If you take the wrong approach you could miss out on lost sales, customers and could even go bankrupt.
The first part of your store layout which should be kept in mind with your customers comfortably factor is the entrance to your store, believe it or not when you first walk into your store you should have a decompression zone or an area which is free of many sales displays or fixtures that interrupt the walkway this will give your customer a welcoming feeling when first coming into the store. They also do not want to come into the store feeling crowded with other customers which can make them frustrated to begin shopping and less likely to take their time when shopping.
Although some retails chains you may notice take the opposite approach and will have their high selling items on either side when entering the store which can boost sales for those items but will feel less welcoming then the other approach.
Another design which will help you boost sales is by having your high selling items on end caps or within the main aisles of your store, this is ideal if you have a large store and have the room to utilize the end of aisles to place sale items on an end cap. When doing this you will also want to ensure that you use the proper accessories to display the prices in larger tags so it can be seen easier and this also helps promote the sales.
Another aspect of a well designed layout which can be really hard to get right is the width of the aisles; this is where we have two options both with benefits. For one a lot of customers like to breeze through the store and get out quick, although if we have narrow aisles we also slow them down which makes it more likely they will browse more products which increase how much they spend. So make aisles large enough so there aren't big jams in the aisles but not too large which allows customers to breeze through the store without seeing many of your sales products.
Do you ever realize when you first decide to go shopping you have in mind what you want, but somehow when you walk out of the store you actually bought much more then you planned on? This is because of a well designed store layout that employed a lot of the retail secrets.
Products such as A boards are great to have in conjunction with menu holders as they make sure that all your products and services can easily be seen by customers.
Maximizing your Sales and Customer Satisfaction with a Well Designed Store Layout
