subject: To develop the enterprise that ought to pay attention to innovation [print this page] Innovation is core of enterprises to exist and develop. Innovation comprise of strategic innovation and management innovation. Enterprise involved in the campaign, every market changes in consumer habits or channel capacity and selectivity changes require enterprise can quickly adapt to the change, and make positive reaction immediately. Historical experience showed more than once, only can adapt the fast changes, the enterprises can survival in such a competitive society; on the contrary, it will be eliminated.
In the management, operators often confront with such a situation: whatever you are the new enterprise that want to enter the market or have a certain status, and attempt to expand business, all that need a new and effective approaches to the development of the advance of guiding the enterprises which are relying on strategic innovation.
Strategic innovation stands for a kind of capable. As the famous management Gary Hamel said, strategic innovation is capable which analytics and reconstruct allocation of existing resources in business and industry to create new value for customers and create new wealth for all shareholders. Strategic innovation is the only way to get succeed for new company confront with disadvantage and the same to existing firms.
Strategic innovation is the core of enterprise to redefine business objectives. Once the organizations have determined the business objectives, means their customers, competitors, competitive strength have already confirmed, also determine to the opinions about critical successful factors, and ultimately deciding the competitive strategy, strategic innovation can succeed in dealing with a variety of competitive strategies even the opponents.
For example, MBT shoes are distinguished from others, they are fitness shoes, good for health, and can meet customers' requirements with fitness. They burn residue fat and adjust the posture and gait; reduce stress on knee and hip joints. They use strategic innovation, constantly research and develop in technology, lead the fitness shoes toward multiplex future.
Management innovation plays an important part in the development of new enterprises.
First, management innovation aims to improve enterprise efficiency of the allocation of limited resources. However the efficiency can be reflected on many index. Such as cutting down the consumption of resources system, liquidity and so on, at last, the effect will be reflected in economic indicators that is symbolize of enterprise profit.
Second, reduce the transaction cost, management innovation, internalization of some business activity could be made by modern enterprises, in order to reduce the transaction of enterprises. It is clearly proved that management and management innovation play an important role of improving enterprise efficiency to enterprise development.
To develop the enterprise that ought to pay attention to innovation
