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subject: Email, Phone Or Live Chat Support: How To Best Serve Your Customers [print this page]


In technical support there are generally 3 options for providing the customer support services needed by your customer: Email, Live Chat, and Phone. Each one has its own advantages depending on the nature of your products or services. As a rule of thumb, you should choose the support system(s) that will make your customer most comfortable and satisfied. But how do you know which form is best for your company? Here are some advantages of email support, live chat support and phone support.

Email Support:

"Cheapest form of support

oNo need for expensive telephone equipment or land lines

oBest for companies with global customers

oFree for customer to receive help

"Does not need to be 24/7 support

"Will lead to reduced number of phone or live chat contacts

oCustomers who have requests or need solutions that do not need to be solved immediately can use this form

"Provides a clear written solution to questions or requests

oCan clearly explain instructions

"Easily recorded

oPossible to transfer conversation if further help is needed

oCan improve on quality by reviewing conversations

"Flexible time frame

oDoes not require immediate response

"Lessens the need for native speakers

oForeign accents are no longer a problem

Live Chat Support:

"Cheaper form of support

oNo need for expensive telephone equipment or land lines

oBest for companies with global customers

oFree for customer to receive help

"Provides real time support

oSolutions can be provided immediately

oNo "on hold" waiting time

"Creates trust and reliability

oCustomers feel confident that they can receive help immediately

oCustomers feel that serving them is important to you

"Customer representative receive all necessary information

oCan ask the right questions and receive information immediately

"Easily recorded

oPossible to transfer conversation if further help is needed

oCan improve on quality by reviewing conversations

"Saves time

oRepresentatives can handle more than one customer at a time

"Lessens the need for native speakers

oForeign accents are no longer a problem

Phone Support:

"Provides real time support

oSolutions can be provided immediately

"Creates trust and reliability

oCustomers feel confident that they can receive help immediately

oCustomers feel that you appreciate their business

"Customer care representative receive all necessary information

oCan ask the right questions and receive information immediately

"Customers feel comfortable

oMost customers are most comfortable with phone support

oHelpful to people who are less technologically savvy

"Personable

o A helpful friendly voice can calm irritated customers

"Secure

oDoes not depend on the internet to provide customer support

How you provide technical support services depends largely on your clientele. In most cases, providing a multitude of customer care support service options is best so that the customer can choose what they are most comfortable with.

by: 5CA




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