subject: Successful Sales: Zhang Xiangning Marketing Is The "nail On The Head" [print this page] Marketing Accurately to "shoot with great precision," it? "Narrow divisions" to offer
"Marketing is not Luanqiang shooting, marketing is a vector of." Zhang Xiangning Shougang International Building stands 17 floors of the new office, facing the window overlooking the Western Hills.
This was the "domain king", has become the " Advertisement Pioneer "." Forbes "magazine, said Zhang Xiangning as" network boxer ", but this time he played the heavy fist is the" narrow divisions "- precisely targeted advertising network marketing, in order to allow each of the different target audiences can see different "narrow divisions", which enables ad "Man speak."
In Zhang Xiangning view, "Precision Marketing" Practice is the best platform for the Internet, through Internet technology, the advertising intelligence information and news content match. For example, with one entitled "Internet phone calls per minute local call price for a dime more than 3,000" news content match narrow divisions, including IP phones, text messages and other information; in another news about Guo Degang will be found later, such as performance Ticket narrow divisions content.
In the past, Zhang Xiangning himself eating "marketing" of the dark Deficit - As established in the initial stage of the Internet, people generally do not understand it in depth, whether advertising or public relations firms, have some get lost. Thus, once the company is also in marketing as "Luanqiang Uchitori" target audience did not know where, do not know which way would be to better reach target audiences, so that marketing costs increased, while the effect is not obvious.
Thoughtful Zhang Xiangning from this "marketing" to get more frustration. He found that, on the one hand, of course, is marketing themselves as the law of development of things should not reach a height on the other hand, marketing tools, inaccurate, is also the main reason leading to ambiguous results. The key to solve this problem is that the latter, if the precision marketing tool, marketing, human nature also release a lot of pressure.
If the traditional advertising model because of limited precision may still be difficult to understand, and online advertising in the conservative, follow the "broadcast" mode of business model that is particularly unacceptable that Zhang Xiangning. "The Internet is an interactive platform for the network media advertising to sell a fixed manner in no way reflect the interactive features of the network?? This form of traditional media advertising What is the difference? This page is a waste of resources on the network, but also not achieve effective dissemination of results. "Zhang Xiangning even global Internet bubble burst in 2000 attributed to this.
Crossbow VS Lu stripe, "narrow divisions" savings powerful media resources
And the planet all network sector, "cattle" and, like Zhang Xiangning good at and like to predict. In 2002, Zhang Xiangning network media forum in Suzhou published on the Internet's top ten predictions, which mentions "Internet advertising will largely give way to 'special notice' or 'narrow divisions'." September 2004, Zhang Xiangning, announced at the China Internet Conference "narrow divisions," the official launch, which makes "narrow divisions" become the leader WEB advertising 2.0.
Course, the prophecy is easy, but the market can become a reality by the vote. "Narrow divisions," success depends largely on the attitude of the media and advertisers, while in the ends of the world Internet has accumulated enough resources. On the one hand, narrow divisions and Sina, Netease, China.com, People, Xinhua, SAN and other large portals, industry websites, government websites, including more than 3,000 sites to reach a strategic authority Cooperation ; The other hand, has won a narrow told more than 30,000 advertisers support. Data show that in narrow web daily reported visiting more than 200 million average daily page updated nearly 1 million, Internet users in China reached more than 95% coverage. In this regard, Zhang Xiangning explains, "Precision Marketing" basis, is still strong enough media coverage, "no precise strength is weak."
Successful Sales: Zhang Xiangning Marketing Is The "nail On The Head"
